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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

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The Show Can Still Go On

​The association industry has seen many events canceled or postponed in the past three months, but, thanks to virtual learning, the show can still go on. Follow these steps to get your virtual show on the road.

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Are Virtual Meetings Long-Term?

In March, when the coronavirus began to spread in the U.S and cancellations increased, industry experts were questioning how our industry could still provide a service. They anticipated that this might be the new normal. We faced the question all companies in our industry faced, is now the time to invest in a virtual meeting infrastructure?

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A Microsite is Your Association’s One-Stop Content Hub

​Your website is one of the most valuable communications tools your association has for reaching members and providing them with need-to-know information. There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. Those times call for a microsite. Here are some instances when a microsite can put the proper focus on your content.

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Podcast: Accessible Content is Just Good Content

​How well can people with vision impairment navigate your website? Would someone who is color blind be able to grasp everything you convey in your latest brochure? Accessibility isn’t something that’s widely talked about in the tech or association communities - but it’s on the mind of Carmen Collins. Read more to access the podcast to learn how you can easily and gradually make your online content reach more people by making it more accessible.

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​Meeting? Webinar? Live? Pre-Recorded? ​​Which Virtual Option Do I Choose?

For in-person meetings, we spend time carefully choosing the best delivery method for the desired objectives and outcomes. As you plan out a virtual event, it's important to have these considerations as well. 

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By: Natalie Topalian | Apr, 14 2020
Technology

Pivoting Your SEO & SEM Strategy During the COVID-19 Crisis

Our webinar series, Branding & Marketing Best Practices Amidst COVID-19, continued last week with a discussion from Team TIS CEO Rob McCarty and Digital Account Manager Zach Guy and Event Garde CEO Aaron Wolowiec on search engine optimization (SEO) and search engine marketing (SEM) in the time of COVID-19. Read on to catch the highlights of this discussion.

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