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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

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By: John Bacon | Apr, 16 2021
Non-Dues Revenue

Grow Your Non-Dues Revenue in Times of Crisis and Beyond

Non-dues revenue is a driving force for your association. It gives you the financial freedom to explore new technology and tools that help you evolve your communications strategy. Businesses that advertise and sponsor your communications rely on your association for innovative opportunities to reach their customers. You can help them reach their target audience and, at the same time, give your members the relevant education and information they need. Here are a few ways your association can re-examine and refresh your non-dues revenue-earning channels.

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Gardian of the Month: Ann Parker

Ann Parker, Chief Operating Officer for the Small Business Association of Michigan is our Gardian of the Month.

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Challenges with Non-Dues Revenue Continue in 2021: Time to “Up your Digital Game”

In 2020 many associations were forced to react quickly and either cancel events or pivot to virtual. In many cases shifting to virtual also allowed them to retain sponsorship and exhibit revenue versus refunding dollars. Luckily, our sponsors and advertisers also found themselves in unchartered waters and were likely more flexible and understanding with regards to ROI. Moving forward however, this new digital landscape, that is expected to continue in some form even after the return to in-person events, presents many opportunities for new and increased non-dues revenue. And with a year under our belt, we have a bit more intel and can be much more intentional about our digital advertising, sponsorship, and exhibit offerings. Let’s look at two opportunities we can up our digital game to increase revenue.

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Let’s Talk Discounting

Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability?  In this article, we're going to discuss why discounts are not necessarily bad and the proper way you should use them.

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Find Your Association’s Perfect Mix of Revenue Options

In today’s trade association environment, it is more important than ever to research the nuances of your organization’s revenue streams to find the optimal mix of non-dues revenue (NDR) generating products for your specific organization. 

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Use Price Anchoring to Price Your Virtual Event!

Are you struggling with how to price your upcoming virtual event?  If so, then this article is for you.

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