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Revitalize your events for a surge in attendance and sponsor buzz in 2024! In an era where technology seamlessly intertwines with every aspect of our lives, it’s time to give your events a major glow-up for maximum attendance and sponsor shoutouts. In this article, we will explore key elements that promise to elevate your event to new heights!
An Event for Everybody
The best way to increase event attendance is to make sure everyone is invited and feels included, especially those needing extra assistance. On your event website and in your event app include a section on your Accessibility and Inclusion offering at the event. The section can include details about mobility, hearing and vision, childcare, and neuro-inclusion. Additionally, encourage attendees to submit requests for specific accommodations on the registration site well in advance. This allows ample time for the association to make all necessary preparations and ensure a seamless experience for everyone. Additional inclusive elements to consider for your registration site and event app would be:
It's not just about being inclusive; it's about creating a vibe where everyone feels like they're at the center of the action.
Innovative Sponsorship Strategy
Conference sponsorships should deliver value to the sponsors, attendees and the association. Sponsorship packages with high ROI potential play a crucial role in sealing the deal when companies consider where to spend their marketing budget. Events with personalized and flexible opportunities amp up participation for everyone, according to the Association Now article, Develop a Winning Sponsorship Strategy. Here are some great examples of innovative and personal opportunities:
It’s not just adapting to the times; it’s setting the trend.
Nothing beats the hype and engagement of a massive annual event; but the key is to keep this excitement and engagement going year-round. To continue the excitement, offer smaller, focused meetups for more in-depth discussions of annual event topics. Schedule secondary smaller events which provide the continuation of highly attended annual event sessions. These regular gatherings create opportunities for lasting connections, further engagement and additional education and accreditation. Directly advertise and support your year-round engagement activities from your membership or events app so members can transition easily from the annual event to future events, continued discussions with connections, and additional related materials, etc.
In essence, 2024 is the perfect time for a meaningful event transformation to invite and include everyone and provide innovative sponsorship opportunities to spur partner ROI and delight attendees! This transformation facilitates growing event momentum with year-round engagement opportunities to continue the excitement for networking and learning that was sparked at the annual conference. So, let the adventure commence—where each conference becomes a chapter in the book of unforgettable experiences!