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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

A Microsite is Your Association’s One-Stop Content Hub

​Your website is one of the most valuable communications tools your association has for reaching members and providing them with need-to-know information. There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. Those times call for a microsite. Here are some instances when a microsite can put the proper focus on your content.

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Content Curation: Your Secret Weapon in the Fight Against Information Overload

​We are all overwhelmed by information these days. Your members, too, are drowning in a sea of information, with no way to ensure that it comes from trustworthy sources.

Associations are in a unique position to help solve this problem for members. You are a trustworthy source of information. But rather than simply aggregating and sharing information about industry news and trends, you have a unique opportunity to become a trustworthy source of context. Read on to learn the value add of an effective strategy to curate content.

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Video Made the Marketing Star

Paragraphs rarely go viral. Videos do! More so than ever before, marketers are looking for a way to help their organizations and companies stand out from the crowd. Video is an excellent solution for grabbing the attention of those you wish to reach in a creative and engaging way. So, where to start? Making videos can be intimidating for a lot of folks, especially if your team is remote and expertise, time, and resources are limited. But, incorporating videos into your content marketing strategy doesn’t have to be daunting if you keep a few tips and tricks in mind. Assembled below are some best practices for creating quality videos that will help you foster deeper connections with your audience.

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Picture Perfect: Tips for Taking Great Event Photos

​In a sea of hundreds of conference pictures, a good event photo is worth a thousand words. Taking great event photos can seem like a low priority when it comes to looking at your never ending to-do checklist. However, having good photos from your conference or event will provide many uses far after the last attendee has gone home.

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By: Natalie Topalian | May, 25 2020

Restarting Business in a COVID-19 World

​The webinar series Branding & Marketing Best Practices Amidst COVID-19 with The Image Shoppe and Event Garde returned for a pop-up episode last week to discuss restarting business as economies across the country begin to reopen. This discussion dove into how to create a relaunch plan, preparing for health and safety precautions, how to modify your business model or offerings for success and more. Read on for a recap from this webinar.

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SHOW ME THE IMPACT! The increased importance of sponsorship fulfillment reports.

​The idea behind sponsorship fulfillment reports is not a new one however in unprecedented times, such as the COVID-19 pandemic, it is more important than ever to help sponsors see the impact of their marketing dollars. With the pivot to virtual or hybrid events, it may be more critical to demonstrate the value to sponsor who most likely has less experience with these formats. Let’s take a quick look into the why, the what, and the how as it relates to delivering successful sponsorship fulfillment reports.

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