Communicating in a Crisis: Cultivating Connections and Creativity through C.A.R.E.
Whenever a crisis unfolds, changes happen quickly, requiring that we adjust how we work with each other and engage with those we serve. As marketers, we might feel like we’re entering a daily war room with loads of projects as organizations cancel or re-envision events, explore new programming, and strive to communicate effectively with their audiences. On the flipside, there might be a lack of work entirely as decisions get held up by those at the top. Even when obstacles loom large, marketers are natural problem-solvers and champions of innovation who have the ability to THRIVE in the face of adversity. In this guide to empathetic marketing, Event Garde’s Director of Communications & Engagement outlines her C.A.R.E Method, which outlines four simple steps that marketers can use to build creative momentum in uncertain times, advance practical solutions in response to concerns, and craft tangible strategies for long-term planning and engagement. (Note: This list is for educational purposes only and should not be considered legal advice or a legal opinion. Every matter is different and poses a unique set of facts and circumstances. Legal advice can only be provided after analysis of all the facts and circumstances of a particular matter. We suggest you consult with your organization's attorney if you wish to receive legal advice on a particular issue or matter.)
