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The Gardian Blog
The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.
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You’ve completed the strategic planning process. Now what? How do you ensure the plan doesn’t collect dust on a shelf or get filed away on your computer never to be viewed again? The first step is recognizing the implementation gap is a very real phenomenon. The second is arming you and your team with the tools and resources necessary to overcome it.
Is your website ADA compliant? Can someone get from your main event page all the way through the registration process without barriers? How do you know? Run your website - either your association, organization or event site through a free online accessibility tool. Then work to correct areas of non-compliance with your web developer or designer.
The descriptions of 2020 are overused: “in these unprecedented times” “we learned to pivot.” They are often accompanied with tactical lessons learned-embrace technology, use content wisely, etc. But are there larger lessons we can take away from 2020? This blog post explores lessons learned in 2020 with four words.
It feels a bit overwhelming to be predicting what the new year may hold after powering through such an insane year. Nevertheless, there are a handful of trends we have been watching that give us a closer look into what’s to come in the world of marketing and communications in the coming year. Here are our top five:
Communication misunderstandings are happening more in the current remote work world. Carol Vernon shares how individuals and teams can leverage their communication style preferences to get the best outcomes.
Your website is one of the most valuable communications tools your association has for reaching members and providing them with need-to-know information. There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. Those times call for a microsite. Here are some instances when a microsite can put the proper focus on your content.