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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

Shifting Your Communications for the Remote Work World

Communication misunderstandings are happening more in the current remote work world. Carol Vernon shares how individuals and teams can leverage their communication style preferences to get the best outcomes.

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A Microsite is Your Association’s One-Stop Content Hub

​Your website is one of the most valuable communications tools your association has for reaching members and providing them with need-to-know information. There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. Those times call for a microsite. Here are some instances when a microsite can put the proper focus on your content.

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Video Made the Marketing Star

Paragraphs rarely go viral. Videos do! More so than ever before, marketers are looking for a way to help their organizations and companies stand out from the crowd. Video is an excellent solution for grabbing the attention of those you wish to reach in a creative and engaging way. So, where to start? Making videos can be intimidating for a lot of folks, especially if your team is remote and expertise, time, and resources are limited. But, incorporating videos into your content marketing strategy doesn’t have to be daunting if you keep a few tips and tricks in mind. Assembled below are some best practices for creating quality videos that will help you foster deeper connections with your audience.

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Intentional Marketing: Shaping Stories that Resonate

As marketers, we are often at the heart of DEI discussions with opportunities to inform strategies and make an impact in the DEI space, but maybe we’re unsure of how to make that happen. Or we might find ourselves caught in the middle without much chance to weigh in before being charged with the task of communicating about DEI internally and externally. Working in a niche industry like the outdoors can add another layer of considerations and challenges into the mix. For example, ever try finding a stock image of folks in wheelchairs enjoying the outdoors (particularly a free one)? There goes your afternoon. With so many potential scenarios, what can we do to prepare ourselves?

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Effective Email Marketing: How To Shine Through Stories

Email marketing is designed to provide audiences with valuable and enjoyable experiences that keep them engaged with your brand over time. However, it doesn’t always shake out that way. How many of us have been in the position where, despite our hard work and time put into these communications, it still seems like the people we’re trying to reach just aren’t listening? This is a tough place to be in during the best of times and right now it can feel even more overwhelming to troubleshoot as marketers everywhere struggle to stand out in a world that looks very different. Here are a few tips that will help you take stock of current strategies and tweak them to foster a deeper connection with your readers.

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Strengthening Customer Relationships During the COVID-19 Crisis

We can hardly believe that our webinar series, Branding & Marketing Best Practices Amidst COVID-19, has already come to an end! It’s been a jam-packed five weeks of awesome content, tips, tricks and advice from our hosts, Aaron Wolowiec, CEO of Event Garde, Rob McCarty, CEO of The Image Shoppe, and our many wonderful guests.

This week, Aaron and Rob spoke in-depth about customer relationships: specifically, how to strengthen them during the COVID-19 crisis, and how to continue doing so as society starts inching its way closer to the previous “norm.”

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