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The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.
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Submit your post! If your post is already approved by the Event Garde editorial team, submit your completed guest blog post here!
Is your website ADA compliant? Can someone get from your main event page all the way through the registration process without barriers? How do you know? Run your website - either your association, organization or event site through a free online accessibility tool. Then work to correct areas of non-compliance with your web developer or designer.
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The descriptions of 2020 are overused: “in these unprecedented times” “we learned to pivot.” They are often accompanied with tactical lessons learned-embrace technology, use content wisely, etc. But are there larger lessons we can take away from 2020? This blog post explores lessons learned in 2020 with four words.
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It feels a bit overwhelming to be predicting what the new year may hold after powering through such an insane year. Nevertheless, there are a handful of trends we have been watching that give us a closer look into what’s to come in the world of marketing and communications in the coming year. Here are our top five:
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Communication misunderstandings are happening more in the current remote work world. Carol Vernon shares how individuals and teams can leverage their communication style preferences to get the best outcomes.
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Your website is one of the most valuable communications tools your association has for reaching members and providing them with need-to-know information. There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. Those times call for a microsite. Here are some instances when a microsite can put the proper focus on your content.
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Paragraphs rarely go viral. Videos do! More so than ever before, marketers are looking for a way to help their organizations and companies stand out from the crowd. Video is an excellent solution for grabbing the attention of those you wish to reach in a creative and engaging way. So, where to start? Making videos can be intimidating for a lot of folks, especially if your team is remote and expertise, time, and resources are limited. But, incorporating videos into your content marketing strategy doesn’t have to be daunting if you keep a few tips and tricks in mind. Assembled below are some best practices for creating quality videos that will help you foster deeper connections with your audience.
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