Association of School Business Officials International Affiliate Executive Directors Group (ASBOI AEDG)

Event Garde customizes four-part learning series for association leaders affected by the COVID-19 pandemic

"The Affiliate Executive Directors Group is comprised of leaders from organizations of varying sizes. During the pandemic, we found that our unexpected opportunities were uniquely similar. By attending regular webinars with Event Garde, our organizations were able to provide engaging content to our members in a virtual environment. Aaron and his team provided timely, relevant training which we could easily apply to our own organizations. Plus, they are incredibly nice and easy to work with!"

- Tracy Ginsburg, Executive Director, TASBO

Benefit Summary

Identified the emerging needs of association leaders given the onset of the global pandemic.
Curated solution-oriented presentations on topics ranging from taking your sponsorship/exhibitor program virtual and empathetic marketing to what safe meetings will look like when we meet again in-person and key considerations before jumping on the hybrid bandwagon.
Assembled PowerPoint presentations and coordinating handouts complete with ideas, examples, recommendations, and other resources.
Created a safe space for participants to ask questions, share ideas, raise concerns, and explore this unchartered territory together.

Challenge

We all remember just how impacted our associations were by the COVID-19 pandemic, particularly early on. The Affiliate Executive Directors Group (AEDG) was no different. This workalike group sought ways to make sense of their “new normal,” effectively communicate with key stakeholders during this time of stress and change, deliver traditionally in-person meetings online and hybrid, explore non-dues revenue in virtual formats, and create new value for members.

Solution

Originally scheduled to present a half-day, in-person workshop to the Affiliate Executive Directors Group, the Association of School Business Officials Board, and other strategic partners, Event Garde successfully pivoted both its original content and delivery method to a series of four, 90-minute webinars. Each session was developed and presented by one or more of Event Garde’s subject matter experts and offered practical and actionable solutions for chapter leaders.

Finish

All those who participated found the content and resources helpful, the approachable presentation style refreshing, the discussion enlightening, and the opportunities to ask and answer questions informative. Many went on to leverage the solutions presented during this learning series in their own organizations, positively impacting a countless number of staff, boards, volunteers, members, and other key stakeholders.

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