National Association of Women in Construction (NAWIC)

Benefit Summary

• Designed a tailored at-a-glance conference schedule that aligned with NAWIC’s strategic goals and diverse audience
• Secured an inspiring closing keynote speaker—Nikki Greenberg, a recognized industry futurist—who will energize and educate attendees
• Created a dynamic target audience and session tagging system to ensure content relevance across career stages and professional interests
• Integrated insights from hundreds of pages of attendee feedback and survey data to inform meaningful content and logistical improvements
• Co-developed internal and external conference goals—anchored in NAWIC’s mission and values—to guide planning decisions and define success measures
  
   

Solution

Event Garde rapidly deployed a senior association professional and project manager to lead an intensive content and program planning process. Collaborating virtually with NAWIC leaders, we structured clear agendas, utilized interactive tools, and reviewed all available data—including hundreds of pages of past attendee feedback. Within days, we co-created a target audience grid, refreshed event goals aligned to NAWIC’s strategic plan, and designed a responsive at-a-glance schedule. We also led a national speaker bureau search and successfully contracted a powerful closing keynote speaker aligned with the event theme, “Together We Rise.”