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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

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Don’t Lead with Lower Prices

Have you ever seen an ad that says “New Low Price”? What effect did that have on you?  Did it make you want to purchase the item?  Or did it make you question why the price was lowered? In this article, we talk about the psychology of how you position discounts, and why it matters.

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Six Types of User-Generated Video Content to Use to Maximize Engagement and Value for Your Next Event

"In our increasingly connected digital world, it’s more difficult than ever for event planners to cut through the noise, hold the attention of attendees, and deliver valuable engagement for event sponsors. It’s no surprise that 71.5% of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021.  

To drive real engagement for your event, you need to invite your audience, speakers, staff, and sponsors to join in the conversation with you. Why? Because people want to interact with real people, not with brands. With user-generated video content, you can humanize your next event - whether it’s virtual, hybrid, or in-person - and create a valuable and unique experience that attendees won’t soon forget."

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Let’s Talk Discounting

Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability?  In this article, we're going to discuss why discounts are not necessarily bad and the proper way you should use them.

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Your Website is (Likely) Non-Compliant

Is your website ADA compliant? Can someone get from your main event page all the way through the registration process without barriers? How do you know? Run your website - either your association, organization or event site through a free online accessibility tool. Then work to correct areas of non-compliance with your web developer or designer.

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Top 5 Marketing Trends of 2021

It feels a bit overwhelming to be predicting what the new year may hold after powering through such an insane year. Nevertheless, there are a handful of trends we have been watching that give us a closer look into what’s to come in the world of marketing and communications in the coming year. Here are our top five:

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Now is the Time to Explore New Digital Non-Dues Revenue Streams

Associations have a unique opportunity to quickly evolve their communications approach to become more digital-centric. In turn, the addition of more digital communications allows you to open up more advertising opportunities, keeping your non-dues revenue streams flowing so operations can continue through the worst of this current crisis and prepare you for any that may come in the future. However, as you explore new digital communications your association can offer, keep these things in mind.

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