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The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.
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Get ready to experience the future of event planning! As we enter 2023, the AV and event planning industries are embracing new trends and technologies to cater to the ever-changing needs and preferences of attendees and planners alike. This year, personalization, AI-powered event technology, sustainability, and immersive experiences take center stage.
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2023 is the year leaders will benefit from disruption in the association sector. This post looks at three disruptions and how associations can turn discomfort into benefits to better focus on members, manage operations and invest wisely.
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Have you ever seen an ad that says “New Low Price”? What effect did that have on you? Did it make you want to purchase the item? Or did it make you question why the price was lowered? In this article, we talk about the psychology of how you position discounts, and why it matters.
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"In our increasingly connected digital world, it’s more difficult than ever for event planners to cut through the noise, hold the attention of attendees, and deliver valuable engagement for event sponsors. It’s no surprise that 71.5% of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021.
To drive real engagement for your event, you need to invite your audience, speakers, staff, and sponsors to join in the conversation with you. Why? Because people want to interact with real people, not with brands. With user-generated video content, you can humanize your next event - whether it’s virtual, hybrid, or in-person - and create a valuable and unique experience that attendees won’t soon forget."
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Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability? In this article, we're going to discuss why discounts are not necessarily bad and the proper way you should use them.
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Is your website ADA compliant? Can someone get from your main event page all the way through the registration process without barriers? How do you know? Run your website - either your association, organization or event site through a free online accessibility tool. Then work to correct areas of non-compliance with your web developer or designer.
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