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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

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10 Ways to Provide Value to Your Virtual Event Sponsors and Exhibitors

Check out these 10 ideas for how your association can help your exhibitors and sponsors gain visibility and better engage with their target audience before, during and after your next virtual event.

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Sponsorship trends for 2019

Event Manager Blog analyzed 350 events over the last two years to find the most unique sponsors in the healthcare, luxury, finance and luxury industries.

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Association Thought Leaders Launch Tradeshow (R)evolution

Our new eBook, Tradeshow (R)evolution, delivers 50 approachable growth strategies to build tradeshow attendance, revenue and engagement, as well as a five-step implementation guide to jumpstart planning.

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Business events are global economic drivers

According to a new report by the Events Industry Council, in 2017 face-to-face business events generated more than $600 billion of the Global Gross Domestic Product and contributed $1.5 trillion.

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In Trump era, security is of top concern for events

According to a new report by Development Counsellors International, event and meeting planners are most concerned about safety and security during their events.

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Exhibitor Outreach Success

It’s not as easy as it once was to sell out the annual tradeshow. And while there are important considerations, such as creating innovative experiences on the show floor, identifying a compelling value proposition (for both attendees and exhibitors), and deploying an effective marketing and communications plan, following are the most fundamental 10 steps Aaron recommends every organization consider in successful exhibitor outreach.

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