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Event Forecast 2023: The Top Trends You Can’t Miss!

By: The Empire Lakes Production Team | Mar, 17 2023
Marketing Technology Meeting/Event Design & Management

As the AV and event planning industries continue to evolve in the coming years, new trends and technologies are emerging as the needs and preferences of attendees and event planners change. Located in America’s entertainment capital, Los Angeles, CA, Empire Lakes Productions (ELP) stays ahead of the curve by keeping up with the latest event planning trends and technologies in order to provide clients with cutting-edge experiences. As a passionate team of event planners, we’re excited to share three top trends we’re expecting to see in 2023 with you.

Personalized Attendee Experiences Powered by AI and Data Analytics

This year, attendees are increasingly seeking personalized experiences and event planners are leveraging advances in event technology and data analytics to deliver. From visualizing event space designs to automating administrative tasks, event planners are leveraging AI to enhance client experiences and maximize their efficiency. We’ll also see a heavy emphasis on event data analytics, as event planners leverage data to make more informed decisions, improve their ROI, and quantify event success.

The most outstanding way event planners are leveraging AI to personalize events is through targeted content recommendations. Even before executing an event, event planners can work with clients to collect information on attendees, such as age, gender, location, and interests. AI-powered event platforms, such as Swapcard and Grip, then use machine learning to analyze the information and create custom programming and design recommendations that will best resonate with them. For example, if an event will be attended by large numbers of young professionals, the AI software may recommend the incorporation of networking sessions and career development workshops. Event planners can use this capability to create customized agendas, playlists, menus, and entertainment for clients.

Additionally, event technology platforms, such as Bizzabo, offer AI-powered matchmaking tools that help attendees connect with others who share similar interests. This has particularly significant implications for more introverted attendees, who may struggle with traditional socializing. By tailoring aspects of the event to meet the more unique needs of attendees, event planners can create more personalized and memorable experiences.

Sustainability

As more people become aware of the impact events can have on the environment, sustainability is becoming an increasingly important consideration for attendees and event planners alike. In 2023, we’re expecting to see the incorporation of sustainable practices such as reducing waste, using renewable energy sources, and choosing environmentally-friendly venue spaces.

One big way event planners are incorporating sustainability into their events is by partnering with venues committed to sustainability. Event planners may work with sustainability consultants or organizations such as the Sustainable Event Alliance to identify venues and suppliers that have green certifications or sustainability programs in place. The Leadership in Energy and Environmental Design (LEED) has a slew of convention centers, hotels, and other event space partners. These LEED-Certified Venues are designed to minimize energy and water usage, reduce waste, and provide a healthier indoor environment. Green Globe is another certification program for sustainable tourism and event venues, as attendees seek to make destination events more sustainable.

In addition to taking measures to create more sustainable events, planners are also seeking ways to measure and report on the environmental impacts of their events. This may involve using data analytics tools to help track energy consumption, waste generation, and other metrics, and using this information to inform event adjustments. By incorporating sustainable practices and working with venues and suppliers that are committed to sustainability, event planners can help to create a more environmentally conscious industry.

Immersive Experiences

Engaging attendees on multiple sensory levels is becoming a popular trend in 2023. Event planners are using everything from virtual and augmented reality (VR/AR), interactive displays, and gamification to create more intimate and dynamic experiences.

Virtual and augmented reality (VR/AR) technologies enable users to interact with digital content in a simulated or enhanced environment. VR typically involves a headset or goggles to immerse users in a digital world, while AR overlays digital content onto the real world through a mobile device or smart glasses. Event planners may leverage both VR and AR to create cool new opportunities for attendee participation, inviting attendees to partake in virtual games and challenges, explore virtual environments, or interact with digital objects.

Interactive displays, such as touch screens, motion sensors, and gesture recognition systems, are also increasingly popular methods of engaging attendees. These displays may be used to showcase products and services, provide educational information, and facilitate group activities and social media sharing. At a product launch, for example, attendees may use interactive displays to browse products, ask questions, and learn more about a company’s offerings. Event planners often also leverage interactive displays to gamify events, creating opportunities for attendees to participate in digital challenges or activities.

Besides exciting attendees, interactive displays are also convenient tools for data collection. Platforms like Crowd Mics and Pavegen allow event planners to gather valuable insight into attendee behavior, preferences, and interests.

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Photo Credit: Pexels.com

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