Beyond the Checklist: Is Your Conference Actually Strategic?

Nov 17

Online, 1-2 PM ET

Your conference ran smoothly. Attendance was strong. The speakers were great. The food was good.

But was it strategic?

In this session, we'll move beyond the traditional conference planning checklist and explore what it means to design an event around purpose, audience, experience, value and outcomes. You'll learn five questions that can help shift your planning process from “we've always done it this way” to more intentional, strategic decision-making.

We'll introduce a practical Conference Strategy Assessment to help you identify where your own event may have opportunities to rethink, refocus and improve.

Successful implementation is important - but the bigger question is whether your conference is accomplishing what your organization needs it to.