Overview
Your conference ran smoothly. Attendance was strong. The speakers were great. The food was good.
But was it strategic?
In this session, we'll move beyond the traditional conference planning checklist and explore what it means to design an event around purpose, audience, experience, value and outcomes. You'll learn five questions that can help shift your planning process from “we've always done it this way” to more intentional, strategic decision-making.
We'll introduce a practical Conference Strategy Assessment to help you identify where your own event may have opportunities to rethink, refocus and improve.
Successful implementation is important - but the bigger question is whether your conference is accomplishing what your organization needs it to.
Key Takeaways
Participants will learn how to:
- Recognize the difference between successful conference implementation and strategic conference planning, and identify opportunities to move beyond the traditional planning checklist.
- Explore five strategic questions focused on purpose, audience, experience, value and outcomes to guide more intentional conference planning and decision-making.
- Apply a strategic lens to their own conference by using the Conference Strategy Assessment to identify opportunities to rethink, refocus and improve.
- Identify ways to better align conference decisions with organizational goals and attendee needs to create greater value and more meaningful outcomes.
Who Should Attend?
This session is designed for:
- Association and nonprofit executives
- Meeting and event professionals
- Education, programming, and engagement leaders
- Marketing and communications professionals
- Board members and volunteer leaders
- Anyone responsible for evaluating the impact, value, or future direction of a major event
Why Attend?
Your conference may be running smoothly, but is it delivering what your organization actually needs?
This session offers an opportunity to step out of the logistics and look at your conference from a strategic perspective. You'll challenge some of the assumptions behind your current approach, explore five questions that can lead to more intentional decision-making, and gain a practical tool to help identify opportunities to rethink your event.
Whether you're planning next year's conference, evaluating the future of an established event, or simply wondering if there's a better way to do things, this session will give you a fresh perspective and practical ways to put strategy back at the center of your planning.
Technology
This webinar will be held using Zoom. It is recommended that you login via a laptop/computer, instead of a tablet, smartphone, or other electronic device, for an optimal learning experience.
Engagement
Due to the anticipated number of participants, many engagement features like video and audio will be turned off during this session; however, participants may submit questions at any time using the Zoom navigation bar.
Accessibility
Captions will be enabled for this session, but should you require any additional accommodations to fully participate please email us.
Continuing Education
Event Garde is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive (CAE) credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
As a CAE Registered Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – the selection of eligible education is up to the applicant based on their needs.
