Michigan Section, American Water Works Association
Breathing New Life into a Mature Conference
Breathing New Life into a Mature Conference
"Event Garde helped our volunteers evaluate our Annual Conference from beginning to end, resulting in us developing strategies to create a high-energy, timely and impactful program."
- Facilitated an in-depth analysis of what was working and what wasn’t.
- Helped us to clarify who our target audience really is.
- Offered multiple ideas for new approaches to program planning.
Challenge:
MI-AWWA’s Annual Conference and Exhibits had grown stale and the program was barely maintaining attendance numbers. We recognized that we needed to address this in order to remain relevant.
Solution:
Through a methodical process—using data, best practices and Aaron’s wealth of experience—our Conference and Recognition Council created a new approach to program planning.
Finish:
This is the first year of implementation and we’re already seeing results. Marketing is stronger and people are registering earlier.
