Blog FPO
By: Mark Gray | Mar, 23 2021
Health

Working From Home: How to Avoid Falling into a Rut

This guest blog post is by Mark Gray of Gray Media Consulting.

As a result of the coronavirus pandemic, many of us started working from our homes in 2020. And some workers haven’t even returned to the office nearly a year later. Whether you’re permanently working from home or can visit the office occasionally, it can be a challenge.

With reports that 36.2 million Americans are predicted to be working remotely by 2025 (an 87% increase from pre-pandemic levels), it’s a challenge we must learn to tackle head on. That’s why we’ve put together our top three recommendations to avoid falling into a rut of low motivation and limited output while working from home. Check them out:

1. The importance of establishing a routine

Under normal circumstances, we use our homes to socialise, to relax or to entertain. Depending on the rules where you live, it’s likely some of these activities will be affected. But when you work from home, you still need to create a divide between when you’re working and when you’re not. Otherwise work can quickly creep into your downtime. For example, checking emails in bed or finishing up a task with the TV on. Not only does it affect the time you have to relax, it’s unlikely you’ll be doing your best work either.

A routine is a great way of maximizing the time you have to work, but ensuring you still get time at home to do whatever it is you want to do. It also helps set expectations with your employer for when you’re working – and when you’re not. In one guide to remote working, it’s reported that being constantly ‘available’ to contact is one of the main causes of stress for home workers because it blurs the lines between home and work life.

2. Why frequent exercise is helpful for home workers

Exercise is proven to be good for our physical and mental health. Although you may not be able to get outside as much as you’d like or head to the gym, there are plenty of opportunities to exercise indoors – in your garage, basement, or any room.

Online workouts have been hugely popular throughout the pandemic as a motivational way to exercise. Take the UK’s Joe Wicks, for example, who recently earned a Guinness World Records title for the most viewers for a fitness workout live stream on YouTube. Whether you exercise alongside live streams or watch videos back at a time that suits you, you’ll find yourself feeling more refreshed and motivated for the day.

3. Why a strong work-life balance needs to be in place

We’ve already discussed how a routine can help you increase your work-life balance. It’s hugely important when you’re working from home to keep the boundaries clear. Without enough time away from your desk, you’re at risk of burnout and work-related stress. Other tips for maximizing your work-life balance include:

  • Have a dedicated working space. Make sure you have a comfortable setup for working. Ideally it would be in a separate room – but not everyone has the space. Any dedicated zone or area would work. When you’re there, you’re working. And when you’re away from there, you’re not.
  • Prioritize ‘you’ time. Don’t feel guilty for making time in your schedule for things you enjoy. The pandemic has taken its toll on everyone, so you must learn to prioritize yourself.

 

Photo Credits: unsplash.com

By: John Bacon | Apr, 16 2021
Non-Dues Revenue

Grow Your Non-Dues Revenue in Times of Crisis and Beyond

Non-dues revenue is a driving force for your association. It gives you the financial freedom to explore new technology and tools that help you evolve your communications strategy. Businesses that advertise and sponsor your communications rely on your association for innovative opportunities to reach their customers. You can help them reach their target audience and, at the same time, give your members the relevant education and information they need. Here are a few ways your association can re-examine and refresh your non-dues revenue-earning channels.

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In 2020 many associations were forced to react quickly and either cancel events or pivot to virtual. In many cases shifting to virtual also allowed them to retain sponsorship and exhibit revenue versus refunding dollars. Luckily, our sponsors and advertisers also found themselves in unchartered waters and were likely more flexible and understanding with regards to ROI. Moving forward however, this new digital landscape, that is expected to continue in some form even after the return to in-person events, presents many opportunities for new and increased non-dues revenue. And with a year under our belt, we have a bit more intel and can be much more intentional about our digital advertising, sponsorship, and exhibit offerings. Let’s look at two opportunities we can up our digital game to increase revenue.

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Let’s Talk Discounting

Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability?  In this article, we're going to discuss why discounts are not necessarily bad and the proper way you should use them.

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Find Your Association’s Perfect Mix of Revenue Options

In today’s trade association environment, it is more important than ever to research the nuances of your organization’s revenue streams to find the optimal mix of non-dues revenue (NDR) generating products for your specific organization. 

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Use Price Anchoring to Price Your Virtual Event!

Are you struggling with how to price your upcoming virtual event?  If so, then this article is for you.

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