Blog FPO

The Gardian of the Month: Alina Cooper

Q & A with Alina Cooper, manager of client projects for Event Garde. Follow her on Twitter.

Learn: Q: How do you learn best?

A: I prefer a quiet space as I like to savor the information with total focus and no distractions. However, because I enjoy learning, I could be curled up on a couch surrounded by the sound of family or at a coffee shop.

Network: Q: What’s your No. 1 networking trick?

A: My No. 1 networking trick is “follow-up.” You can make a fabulous impression in person or while at an event, but it is the follow up that makes the shared engagement truly count. I’ve been known to create a personalized e-card and follow up with a phone call.

Transfer: Q: Tell us about an experience in which you learned something new and then applied it to your personal or professional life.  

A: I’ve recently had to learn a new platform for work. I initially sat through the introductory training but it wasn’t until I was able to get in there and try things for myself that it truly started to click. I appreciate the “trial and error” methodology with a little guidance to help avoid any frustration, especially with technology.

Q: Please share with us a resource you can’t live without.

A: I truly enjoy receiving master marketer Seth Godin’s daily blog. His insights are relevant to current events and he provides a different way of thinking about things. Also, Twitter is my go-to social media tool because of its ease and quick headlines.

Q: What’s your spirit animal, and why?

A: I guess my spirit animal would be a dolphin, as they are playful, great hunters, very intelligent, protective of their young, live in pods (family oriented) and they go with the flow.   

Offer a Digital Membership to Capitalize on Your Mission’s Buzz

The American Beekeeping Federation saw an opportunity to create some buzz for member recruitment with a free one-year, digital membership.

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How to Reveal Your Association’s True Competitors

When you think about your competitors, who comes to mind and why? Membership loyalty is not easy to develop or maintain. Often, it’s tested by competing associations and for-pro?it companies.

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How “Combo-Promo” Marketing Can Bring in New Members

One association looked to highly engaged nonmembers as promising new-member prospects. The membership and marketing team tested a “combo-promo” campaign, which helped increase membership and engagement rates.

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Encouraging Member Engagement Through Education

Member engagement is the key to increasing member retention and satisfaction, but associations often struggle to engage during professional learning opportunities such as conferences and meetings. One of the best ways to engage members is through the professional learning cycle, which can reinforce skills, cultivate new networks, and create a lasting bond with the association.

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10 Ways to Create Event FOMO and Encourage Members to Attend

FOMO, or fear of missing out, can be a useful strategy to get members to attend in-person and virtual events. Here are 10 ways to instill urgency and engagement into events.

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Bright Idea: Serving certification

In anticipation of its 100th anniversary, the National Restaurant Association launched its ServSuccess program, which provides online training and assessment programs.

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