Blog FPO

The Gardian of the Month: Alina Cooper

Q & A with Alina Cooper, manager of client projects for Event Garde. Follow her on Twitter.

Learn: Q: How do you learn best?

A: I prefer a quiet space as I like to savor the information with total focus and no distractions. However, because I enjoy learning, I could be curled up on a couch surrounded by the sound of family or at a coffee shop.

Network: Q: What’s your No. 1 networking trick?

A: My No. 1 networking trick is “follow-up.” You can make a fabulous impression in person or while at an event, but it is the follow up that makes the shared engagement truly count. I’ve been known to create a personalized e-card and follow up with a phone call.

Transfer: Q: Tell us about an experience in which you learned something new and then applied it to your personal or professional life.  

A: I’ve recently had to learn a new platform for work. I initially sat through the introductory training but it wasn’t until I was able to get in there and try things for myself that it truly started to click. I appreciate the “trial and error” methodology with a little guidance to help avoid any frustration, especially with technology.

Q: Please share with us a resource you can’t live without.

A: I truly enjoy receiving master marketer Seth Godin’s daily blog. His insights are relevant to current events and he provides a different way of thinking about things. Also, Twitter is my go-to social media tool because of its ease and quick headlines.

Q: What’s your spirit animal, and why?

A: I guess my spirit animal would be a dolphin, as they are playful, great hunters, very intelligent, protective of their young, live in pods (family oriented) and they go with the flow.   

A Microsite is Your Association’s One-Stop Content Hub

​Your website is one of the most valuable communications tools your association has for reaching members and providing them with need-to-know information. There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. Those times call for a microsite. Here are some instances when a microsite can put the proper focus on your content.

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Video Made the Marketing Star

Paragraphs rarely go viral. Videos do! More so than ever before, marketers are looking for a way to help their organizations and companies stand out from the crowd. Video is an excellent solution for grabbing the attention of those you wish to reach in a creative and engaging way. So, where to start? Making videos can be intimidating for a lot of folks, especially if your team is remote and expertise, time, and resources are limited. But, incorporating videos into your content marketing strategy doesn’t have to be daunting if you keep a few tips and tricks in mind. Assembled below are some best practices for creating quality videos that will help you foster deeper connections with your audience.

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Picture Perfect: Tips for Taking Great Event Photos

​In a sea of hundreds of conference pictures, a good event photo is worth a thousand words. Taking great event photos can seem like a low priority when it comes to looking at your never ending to-do checklist. However, having good photos from your conference or event will provide many uses far after the last attendee has gone home.

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SHOW ME THE IMPACT! The increased importance of sponsorship fulfillment reports.

​The idea behind sponsorship fulfillment reports is not a new one however in unprecedented times, such as the COVID-19 pandemic, it is more important than ever to help sponsors see the impact of their marketing dollars. With the pivot to virtual or hybrid events, it may be more critical to demonstrate the value to sponsor who most likely has less experience with these formats. Let’s take a quick look into the why, the what, and the how as it relates to delivering successful sponsorship fulfillment reports.

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Maximizing Your Budget with Volunteers

​Many small staff associations have big ideas but aren’t always able to execute due to a lack of resources, staff, time – or all of the above. Now is the time to learn how to do more with less by really engaging your volunteers.

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Intentional Marketing: Shaping Stories that Resonate

As marketers, we are often at the heart of DEI discussions with opportunities to inform strategies and make an impact in the DEI space, but maybe we’re unsure of how to make that happen. Or we might find ourselves caught in the middle without much chance to weigh in before being charged with the task of communicating about DEI internally and externally. Working in a niche industry like the outdoors can add another layer of considerations and challenges into the mix. For example, ever try finding a stock image of folks in wheelchairs enjoying the outdoors (particularly a free one)? There goes your afternoon. With so many potential scenarios, what can we do to prepare ourselves?

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