Blog FPO

The Gardian of the Month: Alina Cooper

Q & A with Alina Cooper, manager of client projects for Event Garde. Follow her on Twitter.

Learn: Q: How do you learn best?

A: I prefer a quiet space as I like to savor the information with total focus and no distractions. However, because I enjoy learning, I could be curled up on a couch surrounded by the sound of family or at a coffee shop.

Network: Q: What’s your No. 1 networking trick?

A: My No. 1 networking trick is “follow-up.” You can make a fabulous impression in person or while at an event, but it is the follow up that makes the shared engagement truly count. I’ve been known to create a personalized e-card and follow up with a phone call.

Transfer: Q: Tell us about an experience in which you learned something new and then applied it to your personal or professional life.  

A: I’ve recently had to learn a new platform for work. I initially sat through the introductory training but it wasn’t until I was able to get in there and try things for myself that it truly started to click. I appreciate the “trial and error” methodology with a little guidance to help avoid any frustration, especially with technology.

Q: Please share with us a resource you can’t live without.

A: I truly enjoy receiving master marketer Seth Godin’s daily blog. His insights are relevant to current events and he provides a different way of thinking about things. Also, Twitter is my go-to social media tool because of its ease and quick headlines.

Q: What’s your spirit animal, and why?

A: I guess my spirit animal would be a dolphin, as they are playful, great hunters, very intelligent, protective of their young, live in pods (family oriented) and they go with the flow.   

Gardian of the Month: Julie Metty Bennett

Julie Metty Bennett, Chief Executive Officer for Public Sector Consultants, is our Gardian of the Month.

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Revenue Diversification: It’s Time to Spread Out Your Eggs!

It’s safe to say we are experiencing an extreme interruption in the normal course of business during the COVID-19 pandemic. And for many associations, this disruption is detrimental to the health of the organization. As we enter the fall, a time when many associations typically hold their annual conferences and launch membership renewal campaigns that bring in the majority of their revenue, COVID-19 is putting the brakes on these efforts and leaving many scrambling to find new revenue streams. Now more than ever, it is time for organizations to get creative and start distributing their eggs into different baskets.

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10 Ways to Provide Value to Your Virtual Event Sponsors and Exhibitors

Check out these 10 ideas for how your association can help your exhibitors and sponsors gain visibility and better engage with their target audience before, during and after your next virtual event.

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Healthcare, we have a problem.

How is it that the place I should be going to be healed, isn’t equipped to handle discussions on racism and its impact on my health? Well, because it is hard to be honest and say, I helped to create this problem. Or help to perpetuate this problem. Or even further, I benefit from this problem. So how do we fix it?

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Centering Diversity, Equity and Inclusion in Healthy Aging

Healthy aging. The phrase evokes images of older adults riding bikes, working in a garden or eating healthy foods. Healthy aging is so much more than activities older adults engage in each day. No one wakes up one day in their 60s in sudden good health. Healthy aging is part of the life continuum, meaning it’s influenced by what happens to us across our lifetime and by the conditions in the social and physical environments in which people are born, live, play, and work.

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Implicit Bias: What it is. Why it matters. What can be done about it.

There’s been a lot of conversation in the news and on social media lately about implicit bias, in particular its impact on the actions of police officers. But what are we really talking about when we talk about implicit bias and are there effective strategies to address it?

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