Blog FPO

The Gardian of the Month: Alina Cooper

Q & A with Alina Cooper, manager of client projects for Event Garde. Follow her on Twitter.

Learn: Q: How do you learn best?

A: I prefer a quiet space as I like to savor the information with total focus and no distractions. However, because I enjoy learning, I could be curled up on a couch surrounded by the sound of family or at a coffee shop.

Network: Q: What’s your No. 1 networking trick?

A: My No. 1 networking trick is “follow-up.” You can make a fabulous impression in person or while at an event, but it is the follow up that makes the shared engagement truly count. I’ve been known to create a personalized e-card and follow up with a phone call.

Transfer: Q: Tell us about an experience in which you learned something new and then applied it to your personal or professional life.  

A: I’ve recently had to learn a new platform for work. I initially sat through the introductory training but it wasn’t until I was able to get in there and try things for myself that it truly started to click. I appreciate the “trial and error” methodology with a little guidance to help avoid any frustration, especially with technology.

Q: Please share with us a resource you can’t live without.

A: I truly enjoy receiving master marketer Seth Godin’s daily blog. His insights are relevant to current events and he provides a different way of thinking about things. Also, Twitter is my go-to social media tool because of its ease and quick headlines.

Q: What’s your spirit animal, and why?

A: I guess my spirit animal would be a dolphin, as they are playful, great hunters, very intelligent, protective of their young, live in pods (family oriented) and they go with the flow.   

10 Ways to Create Event FOMO and Encourage Members to Attend

FOMO, or fear of missing out, can be a useful strategy to get members to attend in-person and virtual events. Here are 10 ways to instill urgency and engagement into events.

Read More >

Bright Idea: Serving certification

In anticipation of its 100th anniversary, the National Restaurant Association launched its ServSuccess program, which provides online training and assessment programs.

Read More >
By: | May, 22 2019
Diversity & InclusionHealth

Celebrating Men’s Health Month

June is Men’s Health Month. As part of Healthy by Association, we thought we’d shed some light on the important issue of men’s health.

Read More >

Gardian of the Month: Kristina Kauffman

Kristina Kauffman, events and CTA manager for the Greater Lansing Convention and Visitors Bureau, is Gardian of the Month.

Read More >
Blog FPO

Partnership vs. Membership: Defining Terms

I see partnership and membership as being founded on the same broad idea: individuals or organizations that seek some type of a relationship with an association.

Read More >

Thought leaders: Don’t take them for granted

Thought leaders can impact the bottom line. They are drivers for success and can be some of the most effective and inspirational teachers.

Read More >