Blog FPO

Revealing the Magic of Health Coaching

This guest blog is by Maria Ferrante, Senior Director, Marketing and Communications for PMMI.

About 20 months ago I was at a low point in my life. I was significantly overweight, unhappy with the state of my health and honestly, I felt stuck…and then my friend Anne reached out and offered help. She is a health coach – and although at the time, I was pretty skeptical that she could assist me, I figured what did I have to lose. In January 2018 I started working with Anne. Together we explored my health goals, I followed the plan we laid out together and the weight started melting off.

Fast forward 19 months, I have lost 138 lbs. and I have never felt better. I have resumed my active lifestyle that had been put on hold for years…kayaking, hiking, running a 5K, rock climbing with my 19-year-old son and so much more. I have endless energy, a new-found sense of freedom…and most importantly hope.

But that is not where the story ends…as I was having success, friends and family who noticed my transformation wanted to know how I did it, and I wanted to help. So, I started health coaching.

While health coaching for me is not a career – I continue to work full time as a marketing professional for a trade association based in Herndon, VA – it has become a passion, a way to pay this amazing gift forward and help others achieve their own health goals.

So, you might be wondering what do health coaches do? As a health coach, I do not diagnose, treat, prescribe, interpret medical results, write food plans nor recommend supplements. I work one-on-one with clients to empower them to develop and achieve self-determined goals related to all aspects of health and wellness. I support my clients as they mobilize their internal strengths and develop self-management strategies for making sustainable, healthy lifestyle, behavioral changes.

I create an environment that gives my clients permission to own responsibility for their health and success. This is a very personal process – I am simply the guide, cheerleader, motivator, supporter facilitating the process.

Together, we start with uncovering their “why” – why do they want to improve their health? What will life look like if they could get off medications, lose weight, move more freely, etc.? It is not all about the scale – we look at all aspects of their life from improving sleep to healthy motion to quality nutrition, managing stress and more.

As a health coach, I help clients achieve optimal health – and develop the mindset and habits to maintain it for life. Many clients initially come to me for weight loss (whether to lose 10 lbs. or 110 lbs.), but they find that is only one piece of the puzzle. When they learn what is possible, that is when the magic happens.


Maria Ferrante is senior director, marketing and communications for PMMI, The Association for Packaging and Processing Technologies. For information about her health coaching practice, she can be reached at

By: Kelly Clark | Oct, 23 2020

How to Overcome a Layoff in a Socially Distanced World

What should you do if you’ve been laid off? Here are three suggested steps you should take.

Read More >

Shifting Your Communications for the Remote Work World

Communication misunderstandings are happening more in the current remote work world. Carol Vernon shares how individuals and teams can leverage their communication style preferences to get the best outcomes.

Read More >

Revealing the Magic of Health Coaching

Maria Ferrante shares her journey from using a health coach to becoming one.

Read More >

Unprecedented, Uncertain Times – Can Coaching Help?

Magdalena Nowicka Mook shares her thoughts on if coaching can help in unprecedented and uncertain times.

Read More >

7 Ways to Stay on Top of Your Health at Conferences

​It can be easy to get swept up in the hustle and bustle at an association conference or trade show. Panels, dinners, booths, and nightlife will keep you busy. Here are a few tips to make sure you stay healthy for the entire association event.

Read More >

Embracing wellness from a distance

Aaron Wolowiec, CEO of Event Garde and Founder of Healthy by Association, recently sat down with Kiki L’Italien, Host of Association Chat, to discuss the current pandemic and its effect on the health and wellbeing of our families, staffs, members and clients. This blog is a recap of their discussion.

Read More >