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Racial Equity Statements: Eloquent Words, but Do You Mean It?

2020 was the year no one could have predicted. We endured two crises simultaneously in COVID-19 and the ongoing racial tensions within our country. Perhaps for the first time I noticed a significant increase in organizations providing statements and reflections on diversity, equity, and inclusion. And they were appreciated. But it also prompts a series of actions from me.

The questioning period. Do you mean it? The words that you have taken the time to eloquently share. How are you demonstrating that commitment?

Let me check the organization’s leadership. Perhaps the answer rests in the composition of the individuals required for making decisions. Nope.

Okay how about the Board of Directors? Not one person that looks like me. So how can I believe you? How do I know these words mean anything to you?

And again, I’m less interested in the statement and more curious about how it is being applied. As individuals and institutions, it is time to start thinking deeply about what it means to be white and how race has shaped your life - interactions with others, opportunities in work, and the list goes on. And how flat your messaging falls when you speak about diversity and none is reflected within your organization. I hesitate on talking about equity, inclusion and belonging because we should start with the basics.

Taking a stand is nice, yet insufficient. How will you walk? Where are you going? And who is coming with you?

Coaches…Can You Define Trust?

Coaches often say that trust is the key to their coaching success, but the term itself defies a universal definition. This post suggest three areas where we can leverage trust to strengthen our coaching practice.

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Great Leaders Coach or Risk Cheating Team Development

There is often a difference between how we are leading and how we would prefer to be leading – not to mention the impact on our teams and our organizations. There can also be a difference between how people are being led and how they would like to contribute and develop their long-term career potential. When we choose to eliminate the risk of cheating our team’s development by using a coaching approach as leaders, the effort creates a magnitude of impact for our organizations, our teams, and our own leadership that becomes irresistible.

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The 3 Things Your Next Pricing Survey Must Have

At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. They'’ve found that most surveys require three core components. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you.

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Is it Time to Rethink Your Event Sales Strategy, Process and Expectations?

One year later, as we continue to watch the COVID-19 vaccination roll-out in the United States, there is hope that we may start to see in-person meetings and events return in the near future. There are still however many unknowns related to events, and particularly for associations who rely heavily on this non-dues revenue source, there continues to be concern and angst with regards to revenue goals. Perhaps it’s time to consider plan B, C, and D…

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Six Types of User-Generated Video Content to Use to Maximize Engagement and Value for Your Next Event

"In our increasingly connected digital world, it’s more difficult than ever for event planners to cut through the noise, hold the attention of attendees, and deliver valuable engagement for event sponsors. It’s no surprise that 71.5% of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021.  

To drive real engagement for your event, you need to invite your audience, speakers, staff, and sponsors to join in the conversation with you. Why? Because people want to interact with real people, not with brands. With user-generated video content, you can humanize your next event - whether it’s virtual, hybrid, or in-person - and create a valuable and unique experience that attendees won’t soon forget."

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Tips for Sponsor Relations and Retention

Associations continuously look to sponsorships to achieve non-dues-revenue goals. Putting your focus on sponsor retention will have long-term impact on your revenue goals and repeat support from sponsors. Here are 10 simple things you can do to improve your sponsor relations.

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