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Partner Spotlight: Naylor Association Solutions

Event Garde partners with experts we trust to deliver the best. We draw upon the expertise of respected industry leaders to ensure your project gets the talent and attention it deserves. You can learn about more about all of Event Garde's partners here

Naylor Association Solutions provides Member Engagement & Revenue Services and Content Services & Support.

LEARN: Share with us something interesting you've learned in the last year.

That working full-time from home can be productive and fulfilling! Before the pandemic I would work from home one day a week to get relief from my commute. I tended to save my "easy" tasks for that day and was admittedly easily distracted by my pets, the laundry that needed folding, and so on. Now, with a full office setup and almost a year of working and collaborating with my colleagues from our guest room, I've discovered it's possible to work hard from home and enjoy it. I love that I can work without distraction but also get on a video call and see my team during meetings. And at the end of the day, I log off, head downstairs and get to immediately enjoy the evening without battling rush hour traffic!

NETWORK: What is your go-to networking tip or trick?

Stalking LinkedIn profiles to find commonalities or shared points of interest. I regularly interview association professionals for Naylor's "From the Corner Office" column in Association Adviser, and for The Association Adviser Podcast. I love discovering that someone went to my alma mater, once worked with the mascots for an NFL team, or belongs to a competitive choral group, then casually bringing it up to start an interesting conversation. Those are all real examples!

TRANSFER: What is your best advice for helping yourself or others apply new knowledge to the workplace?

Use new knowledge right away. Find a side project or create one to test out your new skill or apply your new idea. It might start really small, but with practice it will grow, and you'll become more confident.

RESOURCE: Please share with us a resource and why you can’t live without it.

There are so many amazing resources that help me stay on top of what's important to the association community and why: Sidecar's webinars and newsletters, Deirdre Reid's weekly bulletin, Tony Rossell's Membership Marketing Blog, Kiki L'Italien's Association Chat, Association Forum's Welcoming environment resources, the ASAE Collaborate community boards, and of course, the Event Garde blog! I'm thankful that association professionals are so willing to share their expertise with others.

JUST FOR FUN: What are you most looking forward to this summer?

Lots of pool and splash pad time with my two children. They are both water babies, and I love watching them play and splashing with them.

To learn more about Naylor Association Solutions visit their website  You can also connect with Kelly Clark, Naylor's Manager for Online Marketing directly via LinkedIn.

Benefits of Professional Accountability Groups

Accountability Groups are becoming common practice - they can serve lots of different functions and mean lots of different things to different people. They are any group of like professionals who want to provide support for, provide personal and professional growth opportunities for, and build relationships with others in their field. Read on for the benefits of these groups.

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My Favorite Things - Event Planning Edition

As we come to the end of 2022 events, I feel tired, exhausted, and ready for a break. But looking into 2023's schedule, I am reminded of a few of my favorite things…so come sing along!

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By: Kara Nacarato | Nov, 18 2022
Best Practices

Considerations for Year-End Well Wishes and Gift Giving for Your Members, Customers, and Staff

As the holiday season and year end approaches, many organizations look for ways to acknowledge the season with their members, customers and staff. But this isn’t always an easy task and depending on your audience(s), coming up with the right messaging and/or gift-giving idea is crucial to ensure your well-intended gesture reaches your audience as imagined. Whether you are looking to say happy holidays, happy new year, or a simple “thank you” for your support, it is important that you take time to formalize the appropriate messaging and gift-giving options for your audience.

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DEIA Data Collection: Overcoming the Hurdles to Advance Our Missions

One of the questions organizations struggle with regarding diversity, equity, inclusion, and accessibility (DEIA) is, “How do we measure our efforts to ensure we are making the impact we are striving for?” Data-driven decisions are a good way to eliminate bias in any situation. There are research studies out there demonstrating the fact that successful DEIA efforts do lead to more innovative, productive, and higher earning organizations over their competitors. To share those types of results and narratives, we must have the data to support them.

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By: Aaron Wolowiec | Nov, 4 2022

Redesigning Association Meetings for Attendees Fundamentally Changed by the Pandemic

Due to the pandemic, it should be no surprise that our business-as-usual, pre-pandemic meetings are going to miss the mark. Following is an overview of just some of the ways our attendees are different, why it matters, and the tangible design edits you might consider for your upcoming meetings and events to better meet these new and evolving needs and expectations.

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By: Kara Nacarato | Oct, 28 2022

7 Event-Planning Lessons Learned in 2022

Many of us are back to planning in-person events and while we continue to use our experience to help deliver first-class events, not everything is as it once was when it comes to event planning and execution. Here are some of the key lessons Kara will take with her into 2023.

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