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Partner Spotlight: Naylor Association Solutions

Event Garde partners with experts we trust to deliver the best. We draw upon the expertise of respected industry leaders to ensure your project gets the talent and attention it deserves. You can learn about more about all of Event Garde's partners here

Naylor Association Solutions provides Member Engagement & Revenue Services and Content Services & Support.

LEARN: Share with us something interesting you've learned in the last year.

That working full-time from home can be productive and fulfilling! Before the pandemic I would work from home one day a week to get relief from my commute. I tended to save my "easy" tasks for that day and was admittedly easily distracted by my pets, the laundry that needed folding, and so on. Now, with a full office setup and almost a year of working and collaborating with my colleagues from our guest room, I've discovered it's possible to work hard from home and enjoy it. I love that I can work without distraction but also get on a video call and see my team during meetings. And at the end of the day, I log off, head downstairs and get to immediately enjoy the evening without battling rush hour traffic!

NETWORK: What is your go-to networking tip or trick?

Stalking LinkedIn profiles to find commonalities or shared points of interest. I regularly interview association professionals for Naylor's "From the Corner Office" column in Association Adviser, and for The Association Adviser Podcast. I love discovering that someone went to my alma mater, once worked with the mascots for an NFL team, or belongs to a competitive choral group, then casually bringing it up to start an interesting conversation. Those are all real examples!

TRANSFER: What is your best advice for helping yourself or others apply new knowledge to the workplace?

Use new knowledge right away. Find a side project or create one to test out your new skill or apply your new idea. It might start really small, but with practice it will grow, and you'll become more confident.

RESOURCE: Please share with us a resource and why you can’t live without it.

There are so many amazing resources that help me stay on top of what's important to the association community and why: Sidecar's webinars and newsletters, Deirdre Reid's weekly bulletin, Tony Rossell's Membership Marketing Blog, Kiki L'Italien's Association Chat, Association Forum's Welcoming environment resources, the ASAE Collaborate community boards, and of course, the Event Garde blog! I'm thankful that association professionals are so willing to share their expertise with others.

JUST FOR FUN: What are you most looking forward to this summer?

Lots of pool and splash pad time with my two children. They are both water babies, and I love watching them play and splashing with them.

To learn more about Naylor Association Solutions visit their website  You can also connect with Kelly Clark, Naylor's Manager for Online Marketing directly via LinkedIn.

In Event Planning…We’re All on the Same Team

In basketball, you win as a team, and you lose as a team. It doesn’t matter if you personally play your best game, if you aren’t supporting each other and working together as a team, you won’t be successful. This is true of events too! 

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Breaking Down the Many Faces of Meeting Software (in VR)

Pandemic accelerated the adoption of virtual tools for business communication. Now we live in a remote-first society that demands better ways of connecting online. Here we explore what Virtual Reality is, and the many forms that it comes in to help us connect with others remotely.

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Gardian of the Month: Ahliba Toffa

Ahliba Toffa is our Gardian of the Month! Find out her favorite thing about learning something new, her go-to networking tip, the resource she can't live without and a little-known fact about her!

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By: Shannon Lockwood | Sep, 9 2022

Aligning Your Venue Space, Content, and Experience Goals

You’ve just begun digging into the planning process for your organization’s next event. The venue contract was signed months (or even years!) ago, and you’re beginning to align the existing components of your event within the contracted space grid. And suddenly, a colleague comes in with their next BIG IDEA… and “the plan” goes out the window…

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By: Krista Rowe | Sep, 2 2022

How the Questions We Ask Effect Our Work

Often as facilitators we create questions to get to a particular outcome, to the extent that it guides the conversation in a narrow direction. Being clear about our own agenda for a question - the ways in which all questions are loaded and are directly connected to our own worldview – is super important.

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Forces Impacting Our Success: MSAE Members Complete PESTLE Analysis

During the Michigan Society of Association Executives, members and attendees had the opportunity to participate in a facilitated exercise to identify and explore current forces at play that are affecting them and their organizations. Following is an overview of those sessions led by Event Garde team members, along with the strategic insights and actionable business intelligence association leaders can apply to their work immediately.

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