Blog FPO

Partner Spotlight: The Image Shoppe

Event Garde partners with experts we trust to deliver the best. We draw upon the expertise of respected industry leaders to ensure your project gets the talent and attention it deserves. You can learn about more about all of Event Garde's partners here

The Image Shoppe is a brand and digital marketing agency that provides the following services: brand marketing, digital strategy, design, copywriting, web development and fractional CMO.

LEARN: Share with us something interesting you've learned in the last year.

Even in down times there is still a lot of solid, meaningful work to do. Spreading the load is easier than you think. Sustainability has a long way to go to become relevant and meaningful for everyone.

NETWORK: What is your go-to networking tip or trick?

Be yourself - be transparent, be honest.

TRANSFER: What is your best advice for helping yourself or others apply new knowledge to the workplace?

Encouragement and not being scared to fail or to scare your team about failing.

RESOURCE: Please share with us a resource and why you can’t live without it.

My macbook - Chrome browser, Spotify, NPR.

JUST FOR FUN: What are you most looking forward to this summer?

Weather and Lake Michigan Beach time.

To learn more about The Image Shoppe visit their website  You can also connect with Rob McCarty, The Image Shoppe's Managing Partner directly on LinkedIn or via email at  

Your Guide to Compensating Event Speakers

Wondering where to start when it comes to paying speakers? Let’s review some common questions about event speaker compensation.

Read More >

8 Tips to Build Diverse and Inclusive Virtual Events

Building an inclusive, open, and diverse event is crucial in keeping your audience engaged. Here are some of the top and best practices you can follow to do just that!

Read More >

Do My Competitors Matter?

“When it comes to pricing and value propositions for our association’s products, do our competitors matter?” That's the question that we're going to tackle in this article.

Read More >

Partner Spotlight: Mariner Management

Mariner Management provides Volunteer, Chapter, Member Community Strategy & Guidance.

Read More >

The Purpose of Pricing

When it comes to value in pricing, it is not about greed. Many associations think that if they discuss pricing, their members will see them as greedy, especially because we are nonprofit organizations. The reality is that our pricing is directly related to our financial sustainability, and our financial sustainability is what equips us to walk out our mission. 

Read More >

Partner Spotlight: Naylor Association Solutions

Naylor Association Solutions provides Member Engagement & Revenue Services and Content Services & Support.

Read More >