Blog FPO

Gardian of the Month: Tim Berghuis

Q & A with  Tim Berghuis, accountant for Event Garde

Learn: Q: What’s your favorite part about learning something new?

A: The usefulness of learning something new is my favorite part. Here’s an example: A client and I were discussing transactions they were booking. I was telling her about memorized transactions in QuickBooks and she said, “Oh, I just use the copy button” and showed me how she employed this. It was so simple but incredibly effective in streamlined the process. I use it all the time now!

Network: Q: Some people are wallflowers while others are natural networkers. Which are you (or are you in the middle)?

A: I’d say I’m in the middle. I like to observe but I am not hesitant to express my opinion about something. I will say that I think people change over time. When I was younger I think I spoke without thinking at times. Now that I am old(er),I take the time to think before speaking.  

Transfer: Q: Let’s say you just attended a certification course. What would be your first step in applying what you learned?

A: When I am in that situation I will often do triage on what has been presented - what is important and what is not important. I would assess how that learning should be applied. Each year for tax preparation I have to learn the little details of how the tax law has changed - standard deduction changes and personal exemptions. What I bring to the table is the ability to discern the pertinent aspects of something new and put that to use.

Q. Please share with us a resource you just can’t live without.
A: For my accounting work, my QuickBooks online subscription is something I can’t live without.  That connection gives me access to the 20-plus clients I deal with. It allows me to see exactly what they are seeing, to advise and collaborate with them and to be on the same page while we might be miles apart in distance. It really has become the cornerstone of my business.

Q: Give us one little known fact about you.

A: I am an O negative blood type so I’m an universal donor. I have a little over 10 gallons of donated blood that is running around out there. Weird, eh??

Coaches…Can You Define Trust?

Coaches often say that trust is the key to their coaching success, but the term itself defies a universal definition. This post suggest three areas where we can leverage trust to strengthen our coaching practice.

Read More >

Great Leaders Coach or Risk Cheating Team Development

There is often a difference between how we are leading and how we would prefer to be leading – not to mention the impact on our teams and our organizations. There can also be a difference between how people are being led and how they would like to contribute and develop their long-term career potential. When we choose to eliminate the risk of cheating our team’s development by using a coaching approach as leaders, the effort creates a magnitude of impact for our organizations, our teams, and our own leadership that becomes irresistible.

Read More >

The 3 Things Your Next Pricing Survey Must Have

At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. They'’ve found that most surveys require three core components. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you.

Read More >

Is it Time to Rethink Your Event Sales Strategy, Process and Expectations?

One year later, as we continue to watch the COVID-19 vaccination roll-out in the United States, there is hope that we may start to see in-person meetings and events return in the near future. There are still however many unknowns related to events, and particularly for associations who rely heavily on this non-dues revenue source, there continues to be concern and angst with regards to revenue goals. Perhaps it’s time to consider plan B, C, and D…

Read More >

Six Types of User-Generated Video Content to Use to Maximize Engagement and Value for Your Next Event

"In our increasingly connected digital world, it’s more difficult than ever for event planners to cut through the noise, hold the attention of attendees, and deliver valuable engagement for event sponsors. It’s no surprise that 71.5% of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021.  

To drive real engagement for your event, you need to invite your audience, speakers, staff, and sponsors to join in the conversation with you. Why? Because people want to interact with real people, not with brands. With user-generated video content, you can humanize your next event - whether it’s virtual, hybrid, or in-person - and create a valuable and unique experience that attendees won’t soon forget."

Read More >

Tips for Sponsor Relations and Retention

Associations continuously look to sponsorships to achieve non-dues-revenue goals. Putting your focus on sponsor retention will have long-term impact on your revenue goals and repeat support from sponsors. Here are 10 simple things you can do to improve your sponsor relations.

Read More >