Blog FPO

Gardian of the Month: Lisa Aukward

Q and A with Lisa Aukward, manager of member and partner relations for Event Garde/AORE.

Q: Learn: Let’s say you’re helping your child or friend with some homework. What's your strategy for helping them learn a difficult topic?
A: First, I assess their knowledge of the subject by asking a series of questions. These questions will also help them develop critical thinking skills to approach the problem through various lenses. I then help them flush out the least logical solutions.

Q: Network: Some people are wallflowers while others are natural networkers. Which are you (or are you in the middle)?
A: I am an extrovert and do not have difficulty networking.

Q: Transfer: Let’s say you just attended a certification course. What would be your first step in applying what you learned?
A: The first step would be to implement the easy solutions or tactics that do not require much effort or major adjustments. Then develop a plan and timeline to implement the new and more complex elements.

Q: Please share with us a resource you can’t live without.
A: Most frequented website: ASAE. It has many options to discuss and test theories with peers. Most read/re-read books: “Laws of Leadership” by John Maxwell and the Bible. There are no words to describe the value in the leadership and ethical life lessons provided in both books.

Q: What is your favorite season and why
A: Fall because of football, pumpkin cheesecake and the endless supply of apple doughnuts.

Blog FPO

3 Things Associations Should Focus on in 2020

​We’re predicting more smart use of technology in 2020 that will allow for more diverse voices to be included in association initiatives and strategies. With the goal of a more inclusive membership experience for all in mind, here are three things associations should focus on in 2020.

Read More >

Ditch the Donut Wall

​When attending meetings and conferences, we often expect carb-heavy meals and few, if any choices for those on a specific diet or with food allergies. But that is changing…and fast. Over the past few years we’ve seen a huge increase in conferences and events offering more healthy choices, and more WAYS to be healthy.

Read More >

4 Ways to Encourage Gratitude at Your Association

Expressing gratitude – and encouraging the practice within your team – can’t just happen occasionally or by accident. Gratitude must be practiced frequently and consistently so that it becomes a habit ingrained in your organization’s culture. Here are four ways to show gratitude on a regular basis with your staff and members.

Read More >

Offer a Digital Membership to Capitalize on Your Mission’s Buzz

The American Beekeeping Federation saw an opportunity to create some buzz for member recruitment with a free one-year, digital membership.

Read More >

How to Reveal Your Association’s True Competitors

When you think about your competitors, who comes to mind and why? Membership loyalty is not easy to develop or maintain. Often, it’s tested by competing associations and for-pro?it companies.

Read More >

How “Combo-Promo” Marketing Can Bring in New Members

One association looked to highly engaged nonmembers as promising new-member prospects. The membership and marketing team tested a “combo-promo” campaign, which helped increase membership and engagement rates.

Read More >