Blog FPO

Gardian of the Month: Lindsay Gross

Q & A with Lindsay Gross, Certified Top Facilitator for Event Garde

Learn: Q: What’s your favorite part about learning something new?

A: I love the idea that there is always something new and exciting to add to our knowledge base and create a depth to our work/lives. I am a person who likes to gain new perspectives and understand how and why people think or act the way they do. Learning new things helps me to deepen my understanding about what lies beneath the surface.

Network: Q: Some people are wallflowers while others are natural networkers. Which are you (or are you in the middle)?

A: I am definitely a natural networker who enjoys my homebody time as well. I enjoy meeting new people and feel I am able to create connections easily with others. On the flip side, I definitely like my time at home with a book and/or favorite show to unwind.

Transfer: Q: Let’s say you just attended a certification course. What would be your first step in applying what you learned?

A: I always try to identify three takeaways from each course I attend. When we participate in courses, a great deal of information is typically thrown our way. I find in order to create connection to the material, I need to identify three top take-home messages and identify ways I can integrate those items to my daily work.

Q. Please share with us a resource you can’t live without.

A: I have tons! For work-related resources, I tap into the ToP Network and the North Star Facilitators blog. Personally, I love the work of Isabel Foxen Duke and her blogs on body positivity and the meaning we place on food in our lives. I listen to the Nerdist podcast frequently and my recent obsession is anything Neil deGrasse Tyson.

Q: If you could have had the starring role in one film already made, which movie would you pick?

A: I love space movies! “Apollo 13,” “Interstellar,” “The Martian” and “Armageddon” are some of my favs. Although, if I had to pick one, I’d go with the classic, “Space Camp,” which was my favorite as a kid.

Coaches…Can You Define Trust?

Coaches often say that trust is the key to their coaching success, but the term itself defies a universal definition. This post suggest three areas where we can leverage trust to strengthen our coaching practice.

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Great Leaders Coach or Risk Cheating Team Development

There is often a difference between how we are leading and how we would prefer to be leading – not to mention the impact on our teams and our organizations. There can also be a difference between how people are being led and how they would like to contribute and develop their long-term career potential. When we choose to eliminate the risk of cheating our team’s development by using a coaching approach as leaders, the effort creates a magnitude of impact for our organizations, our teams, and our own leadership that becomes irresistible.

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The 3 Things Your Next Pricing Survey Must Have

At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. They'’ve found that most surveys require three core components. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you.

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Is it Time to Rethink Your Event Sales Strategy, Process and Expectations?

One year later, as we continue to watch the COVID-19 vaccination roll-out in the United States, there is hope that we may start to see in-person meetings and events return in the near future. There are still however many unknowns related to events, and particularly for associations who rely heavily on this non-dues revenue source, there continues to be concern and angst with regards to revenue goals. Perhaps it’s time to consider plan B, C, and D…

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Six Types of User-Generated Video Content to Use to Maximize Engagement and Value for Your Next Event

"In our increasingly connected digital world, it’s more difficult than ever for event planners to cut through the noise, hold the attention of attendees, and deliver valuable engagement for event sponsors. It’s no surprise that 71.5% of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021.  

To drive real engagement for your event, you need to invite your audience, speakers, staff, and sponsors to join in the conversation with you. Why? Because people want to interact with real people, not with brands. With user-generated video content, you can humanize your next event - whether it’s virtual, hybrid, or in-person - and create a valuable and unique experience that attendees won’t soon forget."

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Tips for Sponsor Relations and Retention

Associations continuously look to sponsorships to achieve non-dues-revenue goals. Putting your focus on sponsor retention will have long-term impact on your revenue goals and repeat support from sponsors. Here are 10 simple things you can do to improve your sponsor relations.

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