Blog FPO

Gardian of the Month: Lindsay Gross

Q & A with Lindsay Gross, Certified Top Facilitator for Event Garde

Learn: Q: What’s your favorite part about learning something new?

A: I love the idea that there is always something new and exciting to add to our knowledge base and create a depth to our work/lives. I am a person who likes to gain new perspectives and understand how and why people think or act the way they do. Learning new things helps me to deepen my understanding about what lies beneath the surface.

Network: Q: Some people are wallflowers while others are natural networkers. Which are you (or are you in the middle)?

A: I am definitely a natural networker who enjoys my homebody time as well. I enjoy meeting new people and feel I am able to create connections easily with others. On the flip side, I definitely like my time at home with a book and/or favorite show to unwind.

Transfer: Q: Let’s say you just attended a certification course. What would be your first step in applying what you learned?

A: I always try to identify three takeaways from each course I attend. When we participate in courses, a great deal of information is typically thrown our way. I find in order to create connection to the material, I need to identify three top take-home messages and identify ways I can integrate those items to my daily work.

Q. Please share with us a resource you can’t live without.

A: I have tons! For work-related resources, I tap into the ToP Network and the North Star Facilitators blog. Personally, I love the work of Isabel Foxen Duke and her blogs on body positivity and the meaning we place on food in our lives. I listen to the Nerdist podcast frequently and my recent obsession is anything Neil deGrasse Tyson.

Q: If you could have had the starring role in one film already made, which movie would you pick?

A: I love space movies! “Apollo 13,” “Interstellar,” “The Martian” and “Armageddon” are some of my favs. Although, if I had to pick one, I’d go with the classic, “Space Camp,” which was my favorite as a kid.

Blog FPO

3 Things Associations Should Focus on in 2020

​We’re predicting more smart use of technology in 2020 that will allow for more diverse voices to be included in association initiatives and strategies. With the goal of a more inclusive membership experience for all in mind, here are three things associations should focus on in 2020.

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Ditch the Donut Wall

​When attending meetings and conferences, we often expect carb-heavy meals and few, if any choices for those on a specific diet or with food allergies. But that is changing…and fast. Over the past few years we’ve seen a huge increase in conferences and events offering more healthy choices, and more WAYS to be healthy.

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4 Ways to Encourage Gratitude at Your Association

Expressing gratitude – and encouraging the practice within your team – can’t just happen occasionally or by accident. Gratitude must be practiced frequently and consistently so that it becomes a habit ingrained in your organization’s culture. Here are four ways to show gratitude on a regular basis with your staff and members.

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Offer a Digital Membership to Capitalize on Your Mission’s Buzz

The American Beekeeping Federation saw an opportunity to create some buzz for member recruitment with a free one-year, digital membership.

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How to Reveal Your Association’s True Competitors

When you think about your competitors, who comes to mind and why? Membership loyalty is not easy to develop or maintain. Often, it’s tested by competing associations and for-pro?it companies.

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How “Combo-Promo” Marketing Can Bring in New Members

One association looked to highly engaged nonmembers as promising new-member prospects. The membership and marketing team tested a “combo-promo” campaign, which helped increase membership and engagement rates.

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