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Gardian of the Month: Kristen Parker

Q and A with Kristen Parker, digital content manager for Event Garde.

Q: Learn: Let’s say you’re helping your child or friend with some homework. What’s your strategy for helping them learn a difficult topic?
A: My sons are math whizzes. As a writer, I do words, not numbers, so if they need help with math, they’re on their own! (But sometimes I can help my daughter with her math.) But if any of my kids needs help with non-math homework, I first ask what they’re trying to accomplish and what the teacher’s expectations are. I then try to compare situations to real life, to help them retain information. It seems to work.

Q: Network: Some people are wallflowers while others are natural networkers. Which are you (or are you in the middle)?
A: It may be surprising since I’m in communications, but I’m an introvert when it comes to networking. I usually find it difficult to strike up conversation, but I always think it’s easier when food is involved. So, I often start at the food table.

Q: Transfer: Let’s say you just attended a certification course. What would be your first step in applying what you learned?
A: I take copious notes when I attend professional development events. So, my first step is to review the notes I’ve taken and to then make a list of ways in which I can apply newly learned tips. I then print my notes and post them on the bulletin board in my office. I usually share what I’ve learned during our staff meetings so that we all benefit from the knowledge. 

Q: Please share with us a resource you can’t live without.
A: I’d say Google, but I’m sure that’s what most people would say! I can’t live without the Associated Press style guide. As a former journalist, I live by AP style. (For those who don’t know, this is the style of writing that reporters use – and we use for this blog.) However, AP frequently makes changes, so I subscribe to the online version to stay up to date.

Q: Do you make New Year’s resolutions, and, if so, how do you stick to them? 
A: For years, on Jan. 1, I’d make a handful of resolutions: lose weight, exercise more, get organized, etc. But within a month, those were usually broken. So, I decided to forgo resolutions and make lifestyle changes instead. This year, my lifestyle will include healthier habits and taking more time for myself!

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One association looked to highly engaged nonmembers as promising new-member prospects. The membership and marketing team tested a “combo-promo” campaign, which helped increase membership and engagement rates.

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Encouraging Member Engagement Through Education

Member engagement is the key to increasing member retention and satisfaction, but associations often struggle to engage during professional learning opportunities such as conferences and meetings. One of the best ways to engage members is through the professional learning cycle, which can reinforce skills, cultivate new networks, and create a lasting bond with the association.

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Bright Idea: Serving certification

In anticipation of its 100th anniversary, the National Restaurant Association launched its ServSuccess program, which provides online training and assessment programs.

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By: | May, 22 2019
Diversity & InclusionHealth

Celebrating Men’s Health Month

June is Men’s Health Month. As part of Healthy by Association, we thought we’d shed some light on the important issue of men’s health.

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Gardian of the Month: Kristina Kauffman

Kristina Kauffman, events and CTA manager for the Greater Lansing Convention and Visitors Bureau, is Gardian of the Month.

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