Blog FPO

Gardian of the Month: Krista Rowe

The Gardian of the Month is Krista Rowe, Health Equity Consultant for Center for Health Equity Practice

Q: Learn: How do you learn best? In a coffee shop with lots of noise or in a quiet, library-like setting?

A: It depends on the content. If it requires being focused, is new to me or is particularly challenging, I prefer quiet.There's nothing quite like my favorite corner of my favorite library with a good cup of coffee. But having noise and people around helps if I’m being creative or designing content.

Q: Network: Some people are wallflowers while others are natural networkers.  Which are you (or are you in the middle)?

A: I get a lot of energy from most social/networking settings. Although, the older I get the more I appreciate moments of solitude.

Q: Transfer: What resources/tools do you find most helpful in helping you retain knowledge?

A: Writing things down. Whether it’s taking notes during meetings, doodling while others are speaking (particularly about dense content) or remembering my to-do list, writing things down is key for me.

Q: Please share with us a tool/resource/book/blog/article/website etc., and why you just can’t live without it.

A: Good medicine by Pema Chödrön is an audio recording of a workshop on Tonglen meditation. Tonglen is described as “sending and taking,” an ancient Buddhist practice to awaken compassion. With each in-breath, we take in others’ pain. With each out-breath, we send them relief. It is definitely the book/resource I return to most often.

Q: Just for Fun: What is your all time favorite movie? Why?

A: This is a tough one! I’m not sure I could even claim an all-time favorite by genre.  I watch a lot of movies. That said, I watch Sound of Music every year.

A Microsite is Your Association’s One-Stop Content Hub

​Your website is one of the most valuable communications tools your association has for reaching members and providing them with need-to-know information. There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. Those times call for a microsite. Here are some instances when a microsite can put the proper focus on your content.

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Video Made the Marketing Star

Paragraphs rarely go viral. Videos do! More so than ever before, marketers are looking for a way to help their organizations and companies stand out from the crowd. Video is an excellent solution for grabbing the attention of those you wish to reach in a creative and engaging way. So, where to start? Making videos can be intimidating for a lot of folks, especially if your team is remote and expertise, time, and resources are limited. But, incorporating videos into your content marketing strategy doesn’t have to be daunting if you keep a few tips and tricks in mind. Assembled below are some best practices for creating quality videos that will help you foster deeper connections with your audience.

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Picture Perfect: Tips for Taking Great Event Photos

​In a sea of hundreds of conference pictures, a good event photo is worth a thousand words. Taking great event photos can seem like a low priority when it comes to looking at your never ending to-do checklist. However, having good photos from your conference or event will provide many uses far after the last attendee has gone home.

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SHOW ME THE IMPACT! The increased importance of sponsorship fulfillment reports.

​The idea behind sponsorship fulfillment reports is not a new one however in unprecedented times, such as the COVID-19 pandemic, it is more important than ever to help sponsors see the impact of their marketing dollars. With the pivot to virtual or hybrid events, it may be more critical to demonstrate the value to sponsor who most likely has less experience with these formats. Let’s take a quick look into the why, the what, and the how as it relates to delivering successful sponsorship fulfillment reports.

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Maximizing Your Budget with Volunteers

​Many small staff associations have big ideas but aren’t always able to execute due to a lack of resources, staff, time – or all of the above. Now is the time to learn how to do more with less by really engaging your volunteers.

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Intentional Marketing: Shaping Stories that Resonate

As marketers, we are often at the heart of DEI discussions with opportunities to inform strategies and make an impact in the DEI space, but maybe we’re unsure of how to make that happen. Or we might find ourselves caught in the middle without much chance to weigh in before being charged with the task of communicating about DEI internally and externally. Working in a niche industry like the outdoors can add another layer of considerations and challenges into the mix. For example, ever try finding a stock image of folks in wheelchairs enjoying the outdoors (particularly a free one)? There goes your afternoon. With so many potential scenarios, what can we do to prepare ourselves?

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