Blog FPO

Gardian of the Month: Krista Rowe

The Gardian of the Month is Krista Rowe, Health Equity Consultant for Center for Health Equity Practice

Q: Learn: How do you learn best? In a coffee shop with lots of noise or in a quiet, library-like setting?

A: It depends on the content. If it requires being focused, is new to me or is particularly challenging, I prefer quiet.There's nothing quite like my favorite corner of my favorite library with a good cup of coffee. But having noise and people around helps if I’m being creative or designing content.

Q: Network: Some people are wallflowers while others are natural networkers.  Which are you (or are you in the middle)?

A: I get a lot of energy from most social/networking settings. Although, the older I get the more I appreciate moments of solitude.

Q: Transfer: What resources/tools do you find most helpful in helping you retain knowledge?

A: Writing things down. Whether it’s taking notes during meetings, doodling while others are speaking (particularly about dense content) or remembering my to-do list, writing things down is key for me.

Q: Please share with us a tool/resource/book/blog/article/website etc., and why you just can’t live without it.

A: Good medicine by Pema Chödrön is an audio recording of a workshop on Tonglen meditation. Tonglen is described as “sending and taking,” an ancient Buddhist practice to awaken compassion. With each in-breath, we take in others’ pain. With each out-breath, we send them relief. It is definitely the book/resource I return to most often.

Q: Just for Fun: What is your all time favorite movie? Why?

A: This is a tough one! I’m not sure I could even claim an all-time favorite by genre.  I watch a lot of movies. That said, I watch Sound of Music every year.

By: John Bacon | Apr, 16 2021
Non-Dues Revenue

Grow Your Non-Dues Revenue in Times of Crisis and Beyond

Non-dues revenue is a driving force for your association. It gives you the financial freedom to explore new technology and tools that help you evolve your communications strategy. Businesses that advertise and sponsor your communications rely on your association for innovative opportunities to reach their customers. You can help them reach their target audience and, at the same time, give your members the relevant education and information they need. Here are a few ways your association can re-examine and refresh your non-dues revenue-earning channels.

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Gardian of the Month: Ann Parker

Ann Parker, Chief Operating Officer for the Small Business Association of Michigan is our Gardian of the Month.

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Challenges with Non-Dues Revenue Continue in 2021: Time to “Up your Digital Game”

In 2020 many associations were forced to react quickly and either cancel events or pivot to virtual. In many cases shifting to virtual also allowed them to retain sponsorship and exhibit revenue versus refunding dollars. Luckily, our sponsors and advertisers also found themselves in unchartered waters and were likely more flexible and understanding with regards to ROI. Moving forward however, this new digital landscape, that is expected to continue in some form even after the return to in-person events, presents many opportunities for new and increased non-dues revenue. And with a year under our belt, we have a bit more intel and can be much more intentional about our digital advertising, sponsorship, and exhibit offerings. Let’s look at two opportunities we can up our digital game to increase revenue.

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Let’s Talk Discounting

Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability?  In this article, we're going to discuss why discounts are not necessarily bad and the proper way you should use them.

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Find Your Association’s Perfect Mix of Revenue Options

In today’s trade association environment, it is more important than ever to research the nuances of your organization’s revenue streams to find the optimal mix of non-dues revenue (NDR) generating products for your specific organization. 

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Use Price Anchoring to Price Your Virtual Event!

Are you struggling with how to price your upcoming virtual event?  If so, then this article is for you.

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