Blog FPO

Gardian of the Month: Kate Pojeta

Our Gardian of the Month is Kate Pojeta, Director of Meetings and Technology for Event Garde.

Learn: What's one subject you'd like to learn more about? 

If I think of this from a professional stance, my answer is “facilitation work”. It’s something I did for years without the knowledge that there is so much MORE to how I was trained to perform that work. While the experiences I delivered before being enlightened were adequate for their intended purposes, as I’ve learned more about this work - the process, thinking, methods and strategies - I am more and more intrigued!

Network: How do you help someone not comfortable networking at a professional event loosen up? 

As an introvert and expert at avoiding networking, and at the same time someone that is asked to facilitate networking events, I like to think I help others that are uncomfortable by sharing those honest feelings with people up front, by putting it out there about how awkward networking can be. When facilitating those events, I try to give them an environment and tools for the experience so that it is (hopefully) less awkward.

Transfer: Tell us about an experience in which you learned something new and then applied it to your personal or professional life.

In my work with one particular client, a few years back, I was introduced to the concept of pronouns being used and the importance of that, at a time before it was more widely used. Learning about why those were important helped me both in personal and professional endeavors to provide events and interactions that were inclusive and welcoming. That has catapulted my desire to learn more about gender-based challenges, which has further propelled me to educate myself more on racial, social and educational inequities.

Please share with us a resource and why you can’t live without it.

I love to read and if money was no object, I would buy ALL. THE. BOOKS. However, I don’t tend to re-read books, so it’s not an expense I want to incur nor one that is really necessary, and of course, money is a factor overall, so limitless books is not in my future. I am a frequent visitor to my local library and when their hours were impacted in 2020 by COVID-19, I went in search of inexpensive books. I stumbled upon betterworldbooks.com and it’s like a personal party whenever a box of books arrives! I can save my list of books I want to read, buy most of them at less than $5 per book, and when I buy from them, they donate books on their end of things. When I’m done reading a book, I deposit it in one of the many local “book nooks” or “little library” locations around my city - or I donate back to my library, thus doubling the donation efforts and hopefully introducing someone to a book they might not have found elsewhere!

Just for Fun: Which actor or actress would you most like to meet and why?

Tom Hanks. His breadth of work is so impressive and I’m captivated by so much of what he has produced and acted in. I appreciate his personal sense of humor, his down to earth style, family values, etc.

Coaches…Can You Define Trust?

Coaches often say that trust is the key to their coaching success, but the term itself defies a universal definition. This post suggest three areas where we can leverage trust to strengthen our coaching practice.

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Great Leaders Coach or Risk Cheating Team Development

There is often a difference between how we are leading and how we would prefer to be leading – not to mention the impact on our teams and our organizations. There can also be a difference between how people are being led and how they would like to contribute and develop their long-term career potential. When we choose to eliminate the risk of cheating our team’s development by using a coaching approach as leaders, the effort creates a magnitude of impact for our organizations, our teams, and our own leadership that becomes irresistible.

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The 3 Things Your Next Pricing Survey Must Have

At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. They'’ve found that most surveys require three core components. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you.

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Is it Time to Rethink Your Event Sales Strategy, Process and Expectations?

One year later, as we continue to watch the COVID-19 vaccination roll-out in the United States, there is hope that we may start to see in-person meetings and events return in the near future. There are still however many unknowns related to events, and particularly for associations who rely heavily on this non-dues revenue source, there continues to be concern and angst with regards to revenue goals. Perhaps it’s time to consider plan B, C, and D…

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Six Types of User-Generated Video Content to Use to Maximize Engagement and Value for Your Next Event

"In our increasingly connected digital world, it’s more difficult than ever for event planners to cut through the noise, hold the attention of attendees, and deliver valuable engagement for event sponsors. It’s no surprise that 71.5% of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021.  

To drive real engagement for your event, you need to invite your audience, speakers, staff, and sponsors to join in the conversation with you. Why? Because people want to interact with real people, not with brands. With user-generated video content, you can humanize your next event - whether it’s virtual, hybrid, or in-person - and create a valuable and unique experience that attendees won’t soon forget."

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Tips for Sponsor Relations and Retention

Associations continuously look to sponsorships to achieve non-dues-revenue goals. Putting your focus on sponsor retention will have long-term impact on your revenue goals and repeat support from sponsors. Here are 10 simple things you can do to improve your sponsor relations.

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