Blog FPO

Gardian of the Month: Jenny Hill

Q & A with Jenny Hill, manager for social communications at Event Garde.

Q: Learn: Let’s say you’re studying for a big exam. Are you a crammer, or do you like to plan ahead?

A: I’m a plan ahead crammer.  I schedule time to study right before the exam – say, the last two days before the exam.  I find that I can apply myself to the task at hand more when I’m under a time crunch. 

Q: Network: Social media or face-to-face? Which form of networking is better and why?

A: I’m not a natural networker. As an introvert, I find it easier to network through social media – at first.  I enjoy building a relationship before actually meeting someone face-to-face. For me, this helps soothe my shy and nervous natural state. That being said, I do enjoy the experience when I finally get to meet someone in person.

Q: Transfer: What resources/tools do you find most helpful in helping you retain knowledge?

A:  I am a hands-on learner – anything that I can learn through actually doing it will have a significantly higher retention rate.  I suppose, then, that the tool would be my hands.

Q: Please share with us you can’t live without.

A:  If I’m being totally honest, it would be Google. If I’m working in a program and need to find out how to do something, I’ve found that asking Google is a huge time saver. There’s a whole wide world out there and I’m not afraid to ask it when I need help.

Q: Would you rather swim in a pool, lake or ocean…and why? 

A: A pool 100 percent! I’m not a fan of the unknown, and do not appreciate something unexpected touching me – be it seaweed or otherwise!

Blog FPO

3 Things Associations Should Focus on in 2020

​We’re predicting more smart use of technology in 2020 that will allow for more diverse voices to be included in association initiatives and strategies. With the goal of a more inclusive membership experience for all in mind, here are three things associations should focus on in 2020.

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​When attending meetings and conferences, we often expect carb-heavy meals and few, if any choices for those on a specific diet or with food allergies. But that is changing…and fast. Over the past few years we’ve seen a huge increase in conferences and events offering more healthy choices, and more WAYS to be healthy.

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Offer a Digital Membership to Capitalize on Your Mission’s Buzz

The American Beekeeping Federation saw an opportunity to create some buzz for member recruitment with a free one-year, digital membership.

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How to Reveal Your Association’s True Competitors

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How “Combo-Promo” Marketing Can Bring in New Members

One association looked to highly engaged nonmembers as promising new-member prospects. The membership and marketing team tested a “combo-promo” campaign, which helped increase membership and engagement rates.

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