Blog FPO

Gardian of the Month: Jenny Hill

Q & A with Jenny Hill, manager for social communications at Event Garde.

Q: Learn: Let’s say you’re studying for a big exam. Are you a crammer, or do you like to plan ahead?

A: I’m a plan ahead crammer.  I schedule time to study right before the exam – say, the last two days before the exam.  I find that I can apply myself to the task at hand more when I’m under a time crunch. 

Q: Network: Social media or face-to-face? Which form of networking is better and why?

A: I’m not a natural networker. As an introvert, I find it easier to network through social media – at first.  I enjoy building a relationship before actually meeting someone face-to-face. For me, this helps soothe my shy and nervous natural state. That being said, I do enjoy the experience when I finally get to meet someone in person.

Q: Transfer: What resources/tools do you find most helpful in helping you retain knowledge?

A:  I am a hands-on learner – anything that I can learn through actually doing it will have a significantly higher retention rate.  I suppose, then, that the tool would be my hands.

Q: Please share with us you can’t live without.

A:  If I’m being totally honest, it would be Google. If I’m working in a program and need to find out how to do something, I’ve found that asking Google is a huge time saver. There’s a whole wide world out there and I’m not afraid to ask it when I need help.

Q: Would you rather swim in a pool, lake or ocean…and why? 

A: A pool 100 percent! I’m not a fan of the unknown, and do not appreciate something unexpected touching me – be it seaweed or otherwise!

Coaches…Can You Define Trust?

Coaches often say that trust is the key to their coaching success, but the term itself defies a universal definition. This post suggest three areas where we can leverage trust to strengthen our coaching practice.

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Great Leaders Coach or Risk Cheating Team Development

There is often a difference between how we are leading and how we would prefer to be leading – not to mention the impact on our teams and our organizations. There can also be a difference between how people are being led and how they would like to contribute and develop their long-term career potential. When we choose to eliminate the risk of cheating our team’s development by using a coaching approach as leaders, the effort creates a magnitude of impact for our organizations, our teams, and our own leadership that becomes irresistible.

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The 3 Things Your Next Pricing Survey Must Have

At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. They'’ve found that most surveys require three core components. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you.

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Is it Time to Rethink Your Event Sales Strategy, Process and Expectations?

One year later, as we continue to watch the COVID-19 vaccination roll-out in the United States, there is hope that we may start to see in-person meetings and events return in the near future. There are still however many unknowns related to events, and particularly for associations who rely heavily on this non-dues revenue source, there continues to be concern and angst with regards to revenue goals. Perhaps it’s time to consider plan B, C, and D…

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Six Types of User-Generated Video Content to Use to Maximize Engagement and Value for Your Next Event

"In our increasingly connected digital world, it’s more difficult than ever for event planners to cut through the noise, hold the attention of attendees, and deliver valuable engagement for event sponsors. It’s no surprise that 71.5% of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021.  

To drive real engagement for your event, you need to invite your audience, speakers, staff, and sponsors to join in the conversation with you. Why? Because people want to interact with real people, not with brands. With user-generated video content, you can humanize your next event - whether it’s virtual, hybrid, or in-person - and create a valuable and unique experience that attendees won’t soon forget."

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Tips for Sponsor Relations and Retention

Associations continuously look to sponsorships to achieve non-dues-revenue goals. Putting your focus on sponsor retention will have long-term impact on your revenue goals and repeat support from sponsors. Here are 10 simple things you can do to improve your sponsor relations.

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