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Gardian of the Month: Charlotte Muylaert

Our Gardian of the Month is Charlotte Muylaert, Marketing Leader for Billhighway.

Learn: What's one subject you'd like to learn more about? 

Psychology. I love learning about personalities, why people behave and make decisions the way they do, and how that shapes society and communities. I find it so fascinating and interesting!

Network: How do you help a wallflower, who's not comfortable networking at a professional event, loosen up? 

Recommend that they bring a friend or someone they know. If you are the host of an event, you can pair them with someone who is more outgoing or might know other people at event. This way the wallflower has a guide and someone to help them get introduced to new people and break the ice. That initial step to get into a conversation is the hardest part.

Transfer: Tell us about an experience in which you learned something new and then applied it to your personal or professional life. 

Earlier this year, my team and I read “Switch” by Chip & Dan Heath and learned about the concept of “bright spots”. A bright spot is a problem solving method that focuses on identifying the processes, actions or scenarios that are working and how to you do more of those things vs. focusing on what isn’t working. My team and I are taking the concept and translating it into an entire session at our conference (CEX) that we host in October. Our goal is to leverage the bright spots framework to help chapter-based associations pinpoint “bright spot” chapters, and identify how to “clone” the activities, processes, etc. across their chapters to replicate the results from the original bright spot chapter. I’m super excited about it and can’t wait to see it come to life!

Resource: Please share with us a resource that you can’t live without. 

A book that has literally transformed the way I work and interact with people is “Insight” by Tasha Eurich. It’s all about self-awareness and emotional intelligence. It’s written in a way that allows you to take the examples and translate them to your day-to-day life. I can’t live without it because I reference it all the time and have re-read it a couple of times. My team is probably SO sick of hearing me talk about it, but to be fair, a few of them have read it as well. Every time I read it, I learn something new and become a better, more aware individual in both my personal and professional life.

Just for Fun: If you were writing a book about your life, what would the title be, and why? 

Work Smarter, Not Harder: Make more time for adventures, wine, and corgi snuggles. This would be my title because I am a HUGE advocate of saving time and finding a way to drive better results, in less time, and with less effort. I believe in automating as many activities as you can and focusing on the most important and impactful tasks first. This is a philosophy that I try to teach and instill in my teams at work, and a mindset I bring to my personal life so that I can continue to accomplish the goals I have in my life. I want to be as efficient with my time as possible because I have a strong desire to travel the world (COVID is making that difficult, but I did make it to Iceland in February right before the pandemic). I love focusing my free time on my passion project (I’m a co-host for a marketing podcast called Wine & Whiteboards) and I want to spend more time with my husband and our two corgis.

Gardian of the Month: Charlotte Muylaert

Charlotte Muylaert, Marketing Leader for Billhighway is our Gardian of the Month.

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Gardian of the Month: Pam Donahoo

Pam Donahoo, Chief Executive Officer for USFN, is our Gardian of the Month.

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Gardian of the Month: Julie Metty Bennett

Julie Metty Bennett, Chief Executive Officer for Public Sector Consultants, is our Gardian of the Month.

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Gardian of the Month: Kara Nacarato

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The Show Can Still Go On

​The association industry has seen many events canceled or postponed in the past three months, but, thanks to virtual learning, the show can still go on. Follow these steps to get your virtual show on the road.

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Virtual and Hybrid Conference Presentations - Where Time and Space are No Longer Finite

​Time and space become less finite in a virtual event. Let’s use it to our advantage, not as a fall-back. Let’s take the time to produce content that our attendees want to consume and engage with. Let’s seek out the best presenters from our diverse world. Let’s invite those that could never afford to attend to join in. Let’s learn more than we could before - and dive in deeper than we ever have. As event planners, as we wished for less confinement in space and time before, we should embrace the virtual and hybrid options as they give us exactly that. Embrace the infinite possibilities!

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