Blog FPO

Gardian of the Month: Brian Vigna

The Gardian of the Month is Brian Vigna, Instructional Designer for Event Garde

Q: Learn: What's your favorite part about learning something new?

A: My favorite part of learning something new is the moment it clicks and you suddenly feel like, "this isn't so hard," which is one of the reasons I love teaching.  It allows me to facilitate that aha moment for others.

Q: Network:  Some people are wallflowers while others are natural networkers.  Which are you (or are you in the middle)?

A: It all depends on the situation, I tend to move back and forth from wallflower to natural talker.  If I'm in a loud room with lots of people talking I usually take the backseat, but I have the ability do either.

Q: Transfer: Mentorship - How do you think mentorship aids in knowledge transfer?

A: Working closely with someone to learn a skill is a fantastic method of knowledge transfer.  I was once told by a very influential professor, "be a sponge, find the person with the skills you want and absorb everything they have to offer.  When they have nothing else to offer, move on to the next person".

Q: Please share with us a tool/resource/book/blog/article/website etc., and why you just can’t live without it.

A: Rise and Storyline have completely changed my approach to training and knowledge transfer.  Once upon a time I memorized text books and technical information and taught that in person full time.  Today I spend most of my time as an ID working with SMEs and existing content to create engaging training with the Articulate 360 suite of tools.

Q: Just for Fun: If you could live someone else's life for a day, who would it be, and why?

A: I would probably be an NBA player or a movie star, both have the resources and ability to travel on a whim, eat at the best restaurant, and enjoy the best part of every city they visit.  I would charter a private plane, fly to a cool city I've never been to, like Austin, and try to the best restaurant, the best local brewery, and best local hike/outdoor activity.  Then I would wake up and do it again in another cool city!

A Microsite is Your Association’s One-Stop Content Hub

​Your website is one of the most valuable communications tools your association has for reaching members and providing them with need-to-know information. There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. Those times call for a microsite. Here are some instances when a microsite can put the proper focus on your content.

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Video Made the Marketing Star

Paragraphs rarely go viral. Videos do! More so than ever before, marketers are looking for a way to help their organizations and companies stand out from the crowd. Video is an excellent solution for grabbing the attention of those you wish to reach in a creative and engaging way. So, where to start? Making videos can be intimidating for a lot of folks, especially if your team is remote and expertise, time, and resources are limited. But, incorporating videos into your content marketing strategy doesn’t have to be daunting if you keep a few tips and tricks in mind. Assembled below are some best practices for creating quality videos that will help you foster deeper connections with your audience.

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Picture Perfect: Tips for Taking Great Event Photos

​In a sea of hundreds of conference pictures, a good event photo is worth a thousand words. Taking great event photos can seem like a low priority when it comes to looking at your never ending to-do checklist. However, having good photos from your conference or event will provide many uses far after the last attendee has gone home.

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SHOW ME THE IMPACT! The increased importance of sponsorship fulfillment reports.

​The idea behind sponsorship fulfillment reports is not a new one however in unprecedented times, such as the COVID-19 pandemic, it is more important than ever to help sponsors see the impact of their marketing dollars. With the pivot to virtual or hybrid events, it may be more critical to demonstrate the value to sponsor who most likely has less experience with these formats. Let’s take a quick look into the why, the what, and the how as it relates to delivering successful sponsorship fulfillment reports.

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Maximizing Your Budget with Volunteers

​Many small staff associations have big ideas but aren’t always able to execute due to a lack of resources, staff, time – or all of the above. Now is the time to learn how to do more with less by really engaging your volunteers.

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Intentional Marketing: Shaping Stories that Resonate

As marketers, we are often at the heart of DEI discussions with opportunities to inform strategies and make an impact in the DEI space, but maybe we’re unsure of how to make that happen. Or we might find ourselves caught in the middle without much chance to weigh in before being charged with the task of communicating about DEI internally and externally. Working in a niche industry like the outdoors can add another layer of considerations and challenges into the mix. For example, ever try finding a stock image of folks in wheelchairs enjoying the outdoors (particularly a free one)? There goes your afternoon. With so many potential scenarios, what can we do to prepare ourselves?

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