Blog FPO
By: Allison Laux | Aug, 12 2022
Associations

Findings of 2022 Non-Profit Survey on Value Proposition

Halmyre has released their latest report: Growing Value: Findings of Halmyre's Non-Profit Value Proposition Survey. This is based on the 2022 survey of Non-Profit Executives about value proposition, member engagement, pricing strategy, and data intelligence. Here are two highlights from the learning.

What Is Keeping Non-Profit Executives Up at Night

As we round the corner from the pandemic years, many non-profits are getting stronger. But there is also worry about the future of their organizations. The top 5 concerns reported are:
1.    Generating non-dues revenue
2.    Developing volunteer leadership and planning for succession
3.    Changing attitudes toward association memberships and services 
4.    Undertaking effective strategic planning in uncertain times 
5.    Shifting demographics 

3 Wins Driven by a Value Proposition

Having a relevant, approved and aligned value proposition drives sustainable growth. The most successful leaders report these successes:

  • 50% increase in loyalty/net promoter score.
  • 49% more reported successful revenue generation.
  • 69% more strengthened their value to their members.

Those non-profit leaders that reported having an aligned and approved value proposition, consistently reported growth because they were able to increase engagement, revenue, and resilience. Interestingly, many leaders (46%) reported that their organizations do not have a unique and relevant value proposition and are struggling.

For more survey results and actionable insights and tips on value proposition, pricing strategy and data intelligence read Growing Value: Findings of Halmyre's Non-Profit Value Proposition Survey.

Click here to get your complimentary copy of the Report.


About Halmyre
Founded in 2014, Halmyre is a team of multidisciplinary marketing strategy consultants who deliver intelligent marketing support to our clients. 

As your marketing strategy partners, we will use our Halmyre Marketing Ecosystem™ to cover all aspects of your organization affecting your ability to grow.

  • Value proposition – products, pricing, audience insights
  • Service design – online and in-person delivery, and engagement
  • Performance management – data and data-systems
  • Creative – how you look and sound
  • Content and promotions – what you’re saying and how well it’s working

To learn more, visit halmyre.com

Forces Impacting Our Success: MSAE Members Complete PESTLE Analysis

During the Michigan Society of Association Executives, members and attendees had the opportunity to participate in a facilitated exercise to identify and explore current forces at play that are affecting them and their organizations. Following is an overview of those sessions led by Event Garde team members, along with the strategic insights and actionable business intelligence association leaders can apply to their work immediately.

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By: Allison Laux | Aug, 12 2022
Associations

Findings of 2022 Non-Profit Survey on Value Proposition

Halmyre has released their latest report: Growing Value: Findings of Halmyre's Non-Profit Value Proposition Survey. This is based on the 2022 survey of Non-Profit Executives about value proposition, member engagement, pricing strategy, and data intelligence. Here are two highlights from the learning.

Read More >

A Practical Guide to Stakeholder Mapping & Why It’s Important

There are two primary groups of people involved in your organization’s strategy work: participants and stakeholders. Depending upon their lived experiences, tenure in your industry, engagement with your organization, and a host of other factors, the opinions, insights, and recommendations of your members are going to vary greatly. Want to test it out? Ask a group of 10 members how to solve just about anything and you’re likely to get several dozen suggestions. And that’s because how people see the world, including the blocks and barriers impeding our organizations from achieving their preferred visions, varies.

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By: | Dec, 17 2021
Associations

2022: A Year of Voice, Listening, & Possibility

As we come into 2022, we find a populace that is tired. It feels like 2021, while different, was in some ways a continuation of 2020. Successful associations in the coming year will not just need adaptive systems and differentiated value – they will need to demonstrate an incredible, authentic depth of care for humanity.  Lowell Aplebaum shares a few 2022 predictions that can bring this into focus.

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Education Strategy: Moving Forward with Intention

As we approach the close of 2021, this is an ideal time to focus our intentionality on how we approach our slate of educational programming and how we want to move forward into 2022. But in a time when we have gotten used to reacting to what’s thrown at us, how can we approach our menu of programs, products, and services with strategic rather than reactive thinking?

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By: Walt Phillips | Sep, 24 2021
Associations

7 Practical Ways to Design a Better Association Strategy

Strategic planning is one of the most important but intimidating parts of association work. The extent to which your association achieves your goals, and how quickly, depends in large part upon the thoroughness of your strategic plan. There are many factors to consider when designing a calculated association strategy that can guide your association in the short, medium and long term. Here’s advice for thoughtfully assembling a better association strategic plan.

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