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Engaging Learners: A Guide To Successfully Designing Engaging Learning

Participating as learners during a popular industry conference nearly two years ago, Tracy King and I listened as a speaker shared with us the principles of learner engagement – what it is, why do it and how to teach it. The problem? We didn’t agree with her understanding of the word, both in theory and in practice.

So, leave it to us to do something about it. As a result of that experience, we launched an industry survey, hosted interviews with well-regarded thought leaders and conducted our own learning research. All of that data was then analyzed and formatted into this free Engaging Learners eBook.

We hope you’ll find value in downloading and sharing this resource with your colleagues, education committee members, subject matter experts, speakers and other learning stakeholders in your organization.

Contained in this eBook you’ll find a number of important tools and discussions:

  • The business case for learner engagement – why you and your organization should even care about this topic.
  • What learner engagement is not. We found very compelling evidence in our research to suggest that ours was not an isolated experience – rather, many speakers hold misconceptions when it comes to learner engagement. We believe it’s important to first point out what learner engagement is not, so we can clear the path for what learner engagement is.
  • A new definition of engagement focused on three distinct features: active partnership between speakers and learners; the personalization of content to help illuminate relevancy for learners; and the application of new ideas, resulting in behavior change.
  • How engagement works, including a robust and shareable learning design resource that outlines the tips and traps associated with 11 pro moves.
  • Key takeaways, including a quick start guide comprising 10 ideas intended to help your organization build a framework that better supports quality instructional design and, in turn, learner engagement.
  • A curated list of websites and publications to help you further explore learner engagement should you wish to know more about this expansive topic.

So whether you’re ready to initiate this conversation prior to, during or after the holiday season, please accept this newly launched eBook as our holiday gift to you. Born out of our own frustrations, we hope this comprehensive, but approachable resource will help you and your speakers better engage learners in 2018.

Innovating Attendee Experiences Despite the Ongoing Pandemic

To ignite some creative thinking among your team, here are just some innovation bright spots to elevate the attendee experience that Aaron has experienced first-hand that you might consider adapting and adopting for those in-person meetings and events on your horizon. 

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Should I Sunset My Program?

Dr. Michael Tatonetti walks through a High-Low exercise that your team can use to quickly determine the value of individual member benefits (or any product your association offers) has for your members.

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By: Aaron Wolowiec | Oct, 1 2021
Meetings

10 Hotel Challenges to Overcome During Your Next Event

Having attended, planned and facilitated a number of in-person meetings over the last couple of months, following are 10 hotel challenges Aaron experienced that you should be aware of and plan to overcome as you work on fall and winter events.

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By: Walt Phillips | Sep, 24 2021
Associations

7 Practical Ways to Design a Better Association Strategy

Strategic planning is one of the most important but intimidating parts of association work. The extent to which your association achieves your goals, and how quickly, depends in large part upon the thoroughness of your strategic plan. There are many factors to consider when designing a calculated association strategy that can guide your association in the short, medium and long term. Here’s advice for thoughtfully assembling a better association strategic plan.

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11 Safe Meeting Observations from the Front Line

Having recently planned and facilitated a number of in-person meetings and events for a variety of clients and industries, Aaron Wolowiec shares 11 stand-out observations for keeping your members and attendees both safe and comfortable.

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Gardian of the Month: Steven Stout

Steven Stout, Executive Director for the Texas Society of Association Executives. is our Gardian of the Month.

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