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Bright Idea: Ask and you shall know

One of the most popular features of Reddit is “Ask Me Anything.” In the series, Reddit users can ask an interesting person literally anything.

Recognizing its popularly, the Digital Analytics Association started Ask DAA Anything, during which Executive Director Marilee Yorchak and usually one additional staff person are on the call.

During the calls people can ask the staff anything – from membership questions to resources. 

In its first session, topics included new programs, certifications and email communication.

“It’s an opportunity to proactively answer questions,” says Catherine Hackney, DAA’s community manager. “The questions are related to membership and member benefits, and it’s kind of like open office hours. Anyone, members or nonmembers, can join the call and ask whatever they like.”

These days, customers are often frustrated by automated answering systems and “contact us” forms on websites. So, Ask DAA Anything provides personalized access to leadership and on-the-spot information.

It also adds a level of transparency, Hackney says.

After each call, DAA publishes a blog post for those who weren’t able to participate in the session or to provide follow-up answers.

Since Ask DAA Anything is open to non-members, the sessions provide an opportunity to recruit members.

Editor’s Note: I’m looking for more Bright Ideas to feature. If you’d like to be considered, please email me at kristen@eventgarde.com.

A Practical Guide to Stakeholder Mapping & Why It’s Important

There are two primary groups of people involved in your organization’s strategy work: participants and stakeholders. Depending upon their lived experiences, tenure in your industry, engagement with your organization, and a host of other factors, the opinions, insights, and recommendations of your members are going to vary greatly. Want to test it out? Ask a group of 10 members how to solve just about anything and you’re likely to get several dozen suggestions. And that’s because how people see the world, including the blocks and barriers impeding our organizations from achieving their preferred visions, varies.

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By: | Dec, 17 2021
Associations

2022: A Year of Voice, Listening, & Possibility

As we come into 2022, we find a populace that is tired. It feels like 2021, while different, was in some ways a continuation of 2020. Successful associations in the coming year will not just need adaptive systems and differentiated value – they will need to demonstrate an incredible, authentic depth of care for humanity.  Lowell Aplebaum shares a few 2022 predictions that can bring this into focus.

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Education Strategy: Moving Forward with Intention

As we approach the close of 2021, this is an ideal time to focus our intentionality on how we approach our slate of educational programming and how we want to move forward into 2022. But in a time when we have gotten used to reacting to what’s thrown at us, how can we approach our menu of programs, products, and services with strategic rather than reactive thinking?

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By: Walt Phillips | Sep, 24 2021
Associations

7 Practical Ways to Design a Better Association Strategy

Strategic planning is one of the most important but intimidating parts of association work. The extent to which your association achieves your goals, and how quickly, depends in large part upon the thoroughness of your strategic plan. There are many factors to consider when designing a calculated association strategy that can guide your association in the short, medium and long term. Here’s advice for thoughtfully assembling a better association strategic plan.

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11 Safe Meeting Observations from the Front Line

Having recently planned and facilitated a number of in-person meetings and events for a variety of clients and industries, Aaron Wolowiec shares 11 stand-out observations for keeping your members and attendees both safe and comfortable.

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