Blog FPO

Are Virtual Meetings Long-Term?

This guest blog post is by Sergio Fabbrini from Eventure Productions Inc.

Over the past few months, we’ve had many conversations with clients and competitors about the future of events. In March, when the coronavirus began to spread in the U.S and cancellations increased, industry experts were questioning how our industry could still provide a service. They anticipated that this might be the new normal. We faced the question all companies in our industry faced, is now the time to invest in a virtual meeting infrastructure? Our intuition lead by experience, shaped this question greatly.

Going against the grain we took a stand in opposition to invest in virtual meetings as if this would be the new normal. We value the many companies and industry partners that are already in that space and their unique position to serve our clients temporarily.

Our stance proved fruitful as we began to see the industry place their confidence in the benefits of in-person events. Many of our clients opted to cancel and reschedule their events for 2021. Even more convincing were statements like those of Live Nation CEO and President, Michael Rapino, “Over 90% of fans have opted to keep their tickets for postponed shows, rather than take refunds.” This news encouraged us to progress with our plan and prepare ourselves internally for events to return.

Outside of events that include accreditation most know that many attendees go to events for the exclusive purpose of networking, and that is not as affective through a virtual platform. There is an unparalleled value of in-person connections and social networking due to the basic human need for social interaction. Social needs are the essential building blocks for business relationships and valuable connections to flourish. Events not only meet these needs but add value to the advantageous business.   

Pandemic regulations have changed our present world and with those changes influenced our future. Some may look forward to attending events while others find them daunting. Insecurities of safety will be with us for an uncertain time making planning with realistic expectations and being resourceful key. The solution is to integrate streaming technologies for those who don’t feel comfortable attending and be ready for events to come back as we once knew them.   

In time, we believe attendance to events will return to full capacity because of the irreplaceable nature of the in-person interaction. Regardless of age, few people enjoy sitting on a Zoom call for hours on end and only those few would choose a virtual happy hour over a chance to buy drinks at a bar to network. People are craving the interactions that can only be found in the face-to-face networking events can provide.

Benefits of Professional Accountability Groups

Accountability Groups are becoming common practice - they can serve lots of different functions and mean lots of different things to different people. They are any group of like professionals who want to provide support for, provide personal and professional growth opportunities for, and build relationships with others in their field. Read on for the benefits of these groups.

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My Favorite Things - Event Planning Edition

As we come to the end of 2022 events, I feel tired, exhausted, and ready for a break. But looking into 2023's schedule, I am reminded of a few of my favorite things…so come sing along!

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By: Kara Nacarato | Nov, 18 2022
Best Practices

Considerations for Year-End Well Wishes and Gift Giving for Your Members, Customers, and Staff

As the holiday season and year end approaches, many organizations look for ways to acknowledge the season with their members, customers and staff. But this isn’t always an easy task and depending on your audience(s), coming up with the right messaging and/or gift-giving idea is crucial to ensure your well-intended gesture reaches your audience as imagined. Whether you are looking to say happy holidays, happy new year, or a simple “thank you” for your support, it is important that you take time to formalize the appropriate messaging and gift-giving options for your audience.

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DEIA Data Collection: Overcoming the Hurdles to Advance Our Missions

One of the questions organizations struggle with regarding diversity, equity, inclusion, and accessibility (DEIA) is, “How do we measure our efforts to ensure we are making the impact we are striving for?” Data-driven decisions are a good way to eliminate bias in any situation. There are research studies out there demonstrating the fact that successful DEIA efforts do lead to more innovative, productive, and higher earning organizations over their competitors. To share those types of results and narratives, we must have the data to support them.

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By: Aaron Wolowiec | Nov, 4 2022

Redesigning Association Meetings for Attendees Fundamentally Changed by the Pandemic

Due to the pandemic, it should be no surprise that our business-as-usual, pre-pandemic meetings are going to miss the mark. Following is an overview of just some of the ways our attendees are different, why it matters, and the tangible design edits you might consider for your upcoming meetings and events to better meet these new and evolving needs and expectations.

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By: Kara Nacarato | Oct, 28 2022

7 Event-Planning Lessons Learned in 2022

Many of us are back to planning in-person events and while we continue to use our experience to help deliver first-class events, not everything is as it once was when it comes to event planning and execution. Here are some of the key lessons Kara will take with her into 2023.

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