Blog FPO
By: Ashley Uhl | Feb, 14 2020

5 Tips for Better Focus Groups

Over the years, I have moderated 100s of focus groups, and written moderator’s guides and screeners for countless others. While many think focus groups are an easy way to get feedback from members, it’s more than meets the eye (like most things in Associations!) Here are five quick tips to make your next focus groups the best they can be.

1. Make sure you have the right people in the room.
A focus group with the wrong people is useless. Write a screener questionnaire to make sure you have people who are your EXACT target audience will help ensure you get useful data. For a membership-related focus group, you’d want to know membership tenure, likelihood to renew, volunteer roles held, whether their employer pays dues, etc.

2. If you can’t outsource moderation to a 3rd party, have someone who is far removed from the topic at hand.
Outsourcing moderation to an impartial person will get you the best results. If your organization can’t afford that, make sure your moderator is not personally invested in the discussion. For example, putting your membership director in charge of moderating a focus group on membership benefits is a recipe for disaster.

3. Have a moderator’s guide.
A focus group is more than a discussion. It’s a carefully structured guided conversation designed to provide qualitative data on a specific issue. It’s the difference between asking someone “How are you doing today,” and “How are you feeling about that tough situation at work today?” The moderator’s guide should have carefully constructed, probing, open-ended questions.

4. Don’t be afraid of silence.
Moderators are trained to embrace the awkward silence. If you’re moderating the group yourself – know that silence is ok! If you let it drag out long enough, someone will speak up for sure. Once they start talking, pull others into the conversation using their names. “Great point, Fred. Let’s see what Amy thinks about that now.”

5. Go where the people are.
While in-person groups are best, that isn’t always a possibility when working with a tight budget. Online focus groups work well too! A google search will turn up several online focus group providers that will allow you to host text-only or video focus groups. However, there’s affordable alternatives at your fingertips! Zoom will work well and allow you to record the entire session, and Google hangouts could do the trick as well for a text-based group. While I typically recommend face to face groups (even virtually), if your topic is sensitive, a text based group is best so everyone can remain anonymous.

Happy Focus Group-ing!

By: Sarah Sain | Nov, 20 2020

Why Gratitude is an Essential Leadership Skill

Gratitude is a powerful – yet often underappreciated and underutilized – leadership skill that can transform your organization. Studies have linked gratitude to happiness, improved health, resiliency, stronger relationships and heightened productivity – even better sleep. So when you cultivate a thankful culture within your organization, you’re creating an environment where your team can thrive.

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Indigenous land acknowledgments as forms of appreciation, not appropriation.

Creating and using land acknowledgement statements can be a concrete step toward bringing historical and contemporary oppression of Indigenous people into present consciousness. They can communicate appreciation and honor those whose land you now stand on. However, they can also show up as cultural appropriation or modern-day colonization.

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Gardian of the Month: Kelly Clark

Kelly Clark, Manager for Online Marketing for Naylor Association Solutions, is our Gardian of the Month.

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By: Peggy Hoffman | Nov, 6 2020

Saying & Showing Thanks to Volunteers

How can we say thank you to our volunteers? Peggy Hoffman shares three ways to do just that.

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By: Aaron Wolowiec | Oct, 30 2020

67 Powerful Coaching Questions to Ask Yourself & Those You Supervise

Whether you’re coaching boards, speakers, staff, volunteers or other stakeholders, asking powerful questions helps individuals work through the process of self-discovery and generate their own solutions. It’s not necessary to have all of the answers yourself. Rather, the coach’s role is to act as a collaborative and inquisitive partner, drawing out information and creating greater self-awareness.

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By: Kelly Clark | Oct, 23 2020

How to Overcome a Layoff in a Socially Distanced World

What should you do if you’ve been laid off? Here are three suggested steps you should take.

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