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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

SHOW ME THE IMPACT! The increased importance of sponsorship fulfillment reports.

​The idea behind sponsorship fulfillment reports is not a new one however in unprecedented times, such as the COVID-19 pandemic, it is more important than ever to help sponsors see the impact of their marketing dollars. With the pivot to virtual or hybrid events, it may be more critical to demonstrate the value to sponsor who most likely has less experience with these formats. Let’s take a quick look into the why, the what, and the how as it relates to delivering successful sponsorship fulfillment reports.

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Maximizing Your Budget with Volunteers

​Many small staff associations have big ideas but aren’t always able to execute due to a lack of resources, staff, time – or all of the above. Now is the time to learn how to do more with less by really engaging your volunteers.

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Intentional Marketing: Shaping Stories that Resonate

As marketers, we are often at the heart of DEI discussions with opportunities to inform strategies and make an impact in the DEI space, but maybe we’re unsure of how to make that happen. Or we might find ourselves caught in the middle without much chance to weigh in before being charged with the task of communicating about DEI internally and externally. Working in a niche industry like the outdoors can add another layer of considerations and challenges into the mix. For example, ever try finding a stock image of folks in wheelchairs enjoying the outdoors (particularly a free one)? There goes your afternoon. With so many potential scenarios, what can we do to prepare ourselves?

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4 P’s for Nurturing Relationships in Times of Uncertainty

​It is undeniable that life as we knew it has forever changed - and that’s not necessarily a negative thing. Today’s challenges force us into uncomfortable situations and it is in these difficult circumstances that we must choose to be either proactive or reactive, while continually adjusting as needed. It is in these moments where our growth lies – personally and professionally as well as organizations and brands. Let’s explore the 4 P’s for nurturing relationships in times of uncertainty.

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Effective Email Marketing: How To Shine Through Stories

Email marketing is designed to provide audiences with valuable and enjoyable experiences that keep them engaged with your brand over time. However, it doesn’t always shake out that way. How many of us have been in the position where, despite our hard work and time put into these communications, it still seems like the people we’re trying to reach just aren’t listening? This is a tough place to be in during the best of times and right now it can feel even more overwhelming to troubleshoot as marketers everywhere struggle to stand out in a world that looks very different. Here are a few tips that will help you take stock of current strategies and tweak them to foster a deeper connection with your readers.

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Strengthening Customer Relationships During the COVID-19 Crisis

We can hardly believe that our webinar series, Branding & Marketing Best Practices Amidst COVID-19, has already come to an end! It’s been a jam-packed five weeks of awesome content, tips, tricks and advice from our hosts, Aaron Wolowiec, CEO of Event Garde, Rob McCarty, CEO of The Image Shoppe, and our many wonderful guests.

This week, Aaron and Rob spoke in-depth about customer relationships: specifically, how to strengthen them during the COVID-19 crisis, and how to continue doing so as society starts inching its way closer to the previous “norm.”

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