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The Latest News from Event Garde

As leading professional development experts, both Aaron and his team are regularly interviewed for and featured in industry publications.

Six Phases of Virtual Event Creation

Planning and producing a virtual event can be difficult, particularly for associations forced to convert an education portfolio heavy on in-person events to digital formats for the first time. Moving forward, associations must be better prepared to offer high-quality, but efficient virtual and hybrid meetings that serve the changing needs and preferences of members. -- This article was featured by AssociationAdvisor and was written by Aaron Wolowiec and Chris Gloede.

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Podcast: How to Take Care of Your Virtual Event Participants

Event Garde team members Lindsay Gross and Kate Pojeta were featured on The Association Advisor Podcast where they explain specific strategies to prepare for and run a successful remote meeting.

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Quick Tips For In-Person Events

For event planners hoping to transition to a post-pandemic in-person experience, a few tips to help ease the transition. Aaron was quoted in this article by Allison Torres Burtka featured by AssociationsNow.

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Planning Your Face-to-Face Comeback

Associations were quick to convert their conferences to virtual events when COVID-19 halted in-person meetings. Looking ahead, associations and their attendees are eager to get back together face to face. But how? Aaron was quoted in this article by Allison Torres Burtka featured by AssociationsNow.

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Top 10 Reasons to Exhibit at a Virtual Event

As organizations shift to virtual and hybrid events, we need to convince sponsors and exhibitors that there are still plenty of reasons to participate in this new environment. It is our job to make it as easy as possible for them to justify spending marketing dollars in a very different, and unknown, platform. By creating a "Top 10" list for our exhibitors and sponsors, we can help them clearly see the benefits. Here is an example of a "Top 10 Reasons to Exhibit at a Virtual Event."

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The Complete Guide to Virtual Event Creation

Meeting managers, association professionals and education volunteers are quickly learning to self-manage their virtual events. The Complete Guide to Virtual Event Creation includes a 147-task checklist to ensure no detail is forgotten as you manage your own online meetings. Developed in partnership with Ricochet Chief Consultant Chris Gloede, this free report is a valuable resource for organizations of any size and scope planning online learning and networking experiences.

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Intentional Marketing: Shaping Stories through the C.A.R.E. Model

In this guide to intentional marketing, Event Garde’s Director of Communications & Engagement outlines how her C.A.R.E. Model can be applied to support the expansion of a marketer’s creative toolbox. It provides guidance for organizations looking to shape authentic stories and messages that resonate with people from many different backgrounds and perspectives. Developed in partnership with Event Garde’s Director of Diversity, Equity, and Inclusion (DEI), this informative resource covers the four steps of C.A.R.E., features a self-assessment tool, includes a series of questions to consider when approaching this work, and provides numerous links to further reading and supports. If you would prefer a copy of this guide as a plain text word document, please email our Director of Communications & Engagement, Sara Krueger, at: sara@eventgarde.com. (Note: This list is for educational purposes only and should not be considered legal advice or a legal opinion. Every matter is different and poses a unique set of facts and circumstances. Legal advice can only be provided after analysis of all the facts and circumstances of a particular matter. We suggest you consult with your organization's attorney if you wish to receive legal advice on a particular issue or matter.)

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Event Garde Racial Equity Statement

In recognition of the current uprising in response to anti-black violence in our nation, Event Garde has issued a public statement on our commitment to racial equity. We commit to not being neutral on issues of injustice. We challenge you to name your commitment. If you are interested in learning and growing alongside us on this journey, please reach out. We are better together.

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Communicating in a Crisis: Cultivating Connections and Creativity through C.A.R.E.

Whenever a crisis unfolds, changes happen quickly, requiring that we adjust how we work with each other and engage with those we serve. As marketers, we might feel like we’re entering a daily war room with loads of projects as organizations cancel or re-envision events, explore new programming, and strive to communicate effectively with their audiences. On the flipside, there might be a lack of work entirely as decisions get held up by those at the top. Even when obstacles loom large, marketers are natural problem-solvers and champions of innovation who have the ability to THRIVE in the face of adversity. In this guide to empathetic marketing, Event Garde’s Director of Communications & Engagement outlines her C.A.R.E Method, which outlines four simple steps that marketers can use to build creative momentum in uncertain times, advance practical solutions in response to concerns, and craft tangible strategies for long-term planning and engagement. (Note: This list is for educational purposes only and should not be considered legal advice or a legal opinion. Every matter is different and poses a unique set of facts and circumstances. Legal advice can only be provided after analysis of all the facts and circumstances of a particular matter. We suggest you consult with your organization's attorney if you wish to receive legal advice on a particular issue or matter.)

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Video Made the Marketing Star: Tips for Capturing Compelling Video Content

Paragraphs rarely go viral. Videos do! More so than ever before, marketers are looking for a way to help their organizations and companies stand out from the crowd. Video is an excellent solution for grabbing the attention of those you wish to reach in a creative and engaging way. But making videos can be intimidating, especially if your team is remote and expertise, time, and resources are limited. Drawing on her background in film, Event Garde’s Director of Communications & Engagement created this handy list of tips and tricks for producing high-quality videos that will help you foster deeper connections with your audience. A variety of affordable equipment and software options are also explored. (Note: This list is for educational purposes only and should not be considered legal advice or a legal opinion. Every matter is different and poses a unique set of facts and circumstances. Legal advice can only be provided after analysis of all the facts and circumstances of a particular matter. We suggest you consult with your organization's attorney if you wish to receive legal advice on a particular issue or matter.)

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