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As leading professional development experts, both Aaron and his team are regularly interviewed for and featured in industry publications.
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Intentional Marketing: Shaping Stories through the C.A.R.E. Model
In this guide to intentional marketing, Event Garde’s Director of Communications & Engagement outlines how her C.A.R.E. Model can be applied to support the expansion of a marketer’s creative toolbox. It provides guidance for organizations looking to shape authentic stories and messages that resonate with people from many different backgrounds and perspectives. Developed in partnership with Event Garde’s Director of Diversity, Equity, and Inclusion (DEI), this informative resource covers the four steps of C.A.R.E., features a self-assessment tool, includes a series of questions to consider when approaching this work, and provides numerous links to further reading and supports. If you would prefer a copy of this guide as a plain text word document, please email our Director of Communications & Engagement, Sara Krueger, at: sara@eventgarde.com. (Note: This list is for educational purposes only and should not be considered legal advice or a legal opinion. Every matter is different and poses a unique set of facts and circumstances. Legal advice can only be provided after analysis of all the facts and circumstances of a particular matter. We suggest you consult with your organization's attorney if you wish to receive legal advice on a particular issue or matter.)
Event Garde Racial Equity Statement
In recognition of the current uprising in response to anti-black violence in our nation, Event Garde has issued a public statement on our commitment to racial equity. We commit to not being neutral on issues of injustice. We challenge you to name your commitment. If you are interested in learning and growing alongside us on this journey, please reach out. We are better together.
Communicating in a Crisis: Cultivating Connections and Creativity through C.A.R.E.
Whenever a crisis unfolds, changes happen quickly, requiring that we adjust how we work with each other and engage with those we serve. As marketers, we might feel like we’re entering a daily war room with loads of projects as organizations cancel or re-envision events, explore new programming, and strive to communicate effectively with their audiences. On the flipside, there might be a lack of work entirely as decisions get held up by those at the top. Even when obstacles loom large, marketers are natural problem-solvers and champions of innovation who have the ability to THRIVE in the face of adversity. In this guide to empathetic marketing, Event Garde’s Director of Communications & Engagement outlines her C.A.R.E Method, which outlines four simple steps that marketers can use to build creative momentum in uncertain times, advance practical solutions in response to concerns, and craft tangible strategies for long-term planning and engagement. (Note: This list is for educational purposes only and should not be considered legal advice or a legal opinion. Every matter is different and poses a unique set of facts and circumstances. Legal advice can only be provided after analysis of all the facts and circumstances of a particular matter. We suggest you consult with your organization's attorney if you wish to receive legal advice on a particular issue or matter.)
Video Made the Marketing Star: Tips for Capturing Compelling Video Content
Paragraphs rarely go viral. Videos do! More so than ever before, marketers are looking for a way to help their organizations and companies stand out from the crowd. Video is an excellent solution for grabbing the attention of those you wish to reach in a creative and engaging way. But making videos can be intimidating, especially if your team is remote and expertise, time, and resources are limited. Drawing on her background in film, Event Garde’s Director of Communications & Engagement created this handy list of tips and tricks for producing high-quality videos that will help you foster deeper connections with your audience. A variety of affordable equipment and software options are also explored. (Note: This list is for educational purposes only and should not be considered legal advice or a legal opinion. Every matter is different and poses a unique set of facts and circumstances. Legal advice can only be provided after analysis of all the facts and circumstances of a particular matter. We suggest you consult with your organization's attorney if you wish to receive legal advice on a particular issue or matter.)
Virtual Meeting Success Guide
Face-to-face meetings can be difficult enough to facilitate, but virtual meetings offer new layers of complexity: technology, distance and distractions (just to name a few!). Following are some tips and tricks to consider and implement before, during and after virtual meetings to help ensure all virtual meeting participants experience collaboration, engagement and productivity. Ideas range from thoughtful preparation, to skillful facilitation and intentional follow-through. (Note: This checklist is for educational purposes only and should not be considered legal advice or a legal opinion. Every matter is different and poses a unique set of facts and circumstances. Legal advice can only be provided after analysis of all the facts and circumstances of a particular matter. We suggest you consult with your organization's attorney if you wish to receive legal advice on a particular issue or matter.)
Telework Considerations Sample Checklist
Whether you or your organization is faced with the reality of telework for the first time, or you’re drawing upon current/past experiences, consider this sample checklist as a resource for making/supporting the transition from a brick-and-mortar office to a remote work environment. Tasks appear in no particular order and the list is non-exhaustive; however, it'll serve as a good conversation starter as both you and your team evaluate priorities. (Note: This checklist is for educational purposes only and should not be considered legal advice or a legal opinion. Every matter is different and poses a unique set of facts and circumstances. Legal advice can only be provided after analysis of all the facts and circumstances of a particular matter. We suggest you consult with your organization's attorney if you wish to receive legal advice on a particular issue or matter.)
25 Teambuilding Activities for a Remote Workforce
Whether it's two weeks or two months, having some fun teambuilding activities you can participate in while social distancing will ease some of the challenges employees face in becoming a remote workforce so quickly/unexpectedly. (Note: This list is for educational purposes only and should not be considered legal advice or a legal opinion. Every matter is different and poses a unique set of facts and circumstances. Legal advice can only be provided after analysis of all the facts and circumstances of a particular matter. We suggest you consult with your organization's attorney if you wish to receive legal advice on a particular issue or matter.)
Event Cancellation & Rebooking Sample Checklist
In light of COVID-19, a number of events are either canceling or rebooking. Should you find yourself in that position, consider this sample checklist as a starting place for decommissioning your event. Tasks appear in no particular order and the list is non-exhaustive; however, it'll serve as a good conversation starter as both you and your team evaluate tasks and priorities. (Note: This checklist is for educational purposes only and should not be considered legal advice or a legal opinion. Every matter is different and poses a unique set of facts and circumstances. Legal advice can only be provided after analysis of all the facts and circumstances of a particular matter. We suggest you consult with your organization's attorney if you wish to receive legal advice on a particular issue or matter.)
Event Garde and Scott Oser Associates Launch Association Assets Inventory
During a brand-new content session called "Inventory & Optimize Current Association Assets to Grow Engagement & Revenue," thought leaders Aaron Wolowiec and Scott Oser shared a one-page inventory of current association assets intended to help associations identify and then better leverage their current assets to grow engagement, attendance, membership and revenue. Following are the slides to the full session introducing this inventory and its intended use: http://bit.ly/2tKSQJ6.
Event Garde Partners with Naylor Association Solutions to Encourage Association Professionals to Invest in Their Health
Event Garde is now partnering with Naylor to make its innovative Healthy by Association initiative more accessible for associations to adopt, modify and share with meeting attendees, members and staff. The partnership will include visual, audio and printable resources for professionals wanting to improve their work-health balance.
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