The Dos and Donts of Responding to the COVID-19 Crisis
Video Duration 1 hour 2 minutes
During these unprecedented times, many brands are struggling to know how to effectively continue to market their brand amidst the COVID-19 crisis. As a decision-maker, you may be asking yourself questions like: “Should I keep on with business as usual?”, “How can I survive this?”, “Am I doing too much?”, “Am I doing enough?”
Event Garde and The Image Shoppe have come together to answer all of these questions and more in a new webinar series, Branding & Marketing Best Practices Amidst COVID-19. Aaron Wolowiec, CEO of Event Garde, and Rob McCarty, CEO of The Image Shoppe, kick off this webinar series, with a high-level overview of how brands are currently responding to the COVID-19 crisis: the good, the bad and the ugly. Aaron and Rob will discuss what to do, what not to do, and how a company’s response can ultimately affect their brand for better or for worse.