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Marketing Your Mission & Core Values During the COVID-19 Crisis

By: Rob McCarty Aaron Wolowiec | Apr 22, 2020

Video Duration 00:58

There are certainly many tangible components of your brand and business that are affected by the COVID-19 crisis—from simply remaining open and operational during this time, to more granular details such as SEO and social media strategies. But the impact goes well beyond these considerations; the COVID-19 pandemic is also a test of your brand’s mission and core values. During this webinar your hosts Aaron Wolowiec, CEO of Event Garde, and Rob McCarty, CEO of The Image Shoppe, dove deep into staying true to your brand’s mission and core values during these trying times and how to balance the many challenges business owners face in today’s world.