Learning

Event Garde’s team of highly specialized and experienced consultants have dedicated their careers to acquiring new knowledge and skills, and then transferring this learning to real-life scenarios, case studies and client challenges. We invite you to take advantage of our on-demand learning library to glean some of our insights, best practices and lessons learned.

Evoking Creativity in Groups

By: Lindsay Gross Aaron Wolowiec | Jul 23, 2020
Categories: Facilitation,

Video Duration 1:27

Facilitators are often asked to assist groups with solving their most challenging and unique problems. Finding the path forward often requires groups to think differently and creatively. Facilitators can deploy a variety of techniques to tap into a group’s creative thinking.

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Taking Your Sponsorship Program Virtual

By: Kara Nacarato | Jun 4, 2020
Categories: Sponsorships,

Video Duration 1:00

The COVID-19 pandemic has forced organizations to cancel and postpone live events, or shift to a virtual or hybrid format. In cases of cancelled/postponed events, associations are struggling to find ways to save sponsorship revenue. For those who have shifted to virtual or hybrid conferences, searching for creative and unique opportunities to secure sponsorship dollars is top of mind.

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Leading with our Values: Diversity, Equity and Inclusion (DEI) During and Beyond COVID-19

Video Duration 00:52

The COVID-19 pandemic is a global event, but it is not impacting every population or community in the same way. Inequitable access to healthcare, childcare and other services means not everyone is in the same state of emergency. Throughout history, disease outbreaks have highlighted structural inequities based on race, ethnicity, ability, socio-economic status and other social identities. So what does that mean for Diversity, Equity and Inclusion in our institutions? What does it look like to lead with our values?

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Restarting Business in a COVID-19 World

By: Aaron Wolowiec Rob McCarty | May 19, 2020
Categories:

Video Duration 00:59

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Virtual Hugs, Handshakes and Self-Care Amidst COVID-19: Taking Care of Ourselves and Each Other

By: Lindsay Gross | Apr 30, 2020
Categories: Health,

Video Duration 00:57

The impacts of COVID-19 are vast. It has impacted our personal and professional lives in ways many of us could not have anticipated. Taking time to care for ourselves and our teams has become more important than ever. This webinar covers the emotional impacts many of us are experiencing with COVID-19 (and also the physical impacts?), how that manifests itself in our work and at home, ways we can care for not only ourselves during this time but for our teams and each other as well.

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Strengthening Customer Relationships During the COVID-19 Crisis

By: Aaron Wolowiec Rob McCarty | Apr 29, 2020
Categories:

Video Duration 1:02

Face-to-face interaction with your customers or clients has been the golden standard for conducting business and closing sales for decades. But as we work from home—and an uncertainty surrounding when it will be safe and advisable to meet again in-person—you may be feeling a bit disconnected from your audience. And, likely, the feeling is mutual. You’ve spent years cultivating meaningful relationships with your audience, and are likely worried the implications of COVID-19 will compromise their loyalty and connection with you and your brand.

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Empathetic Marketing: Cultivating Creativity and Connection in a Crisis

By: Sara Krueger | Apr 23, 2020
Categories: Communication, Marketing,

Video Duration 00:59

We’re all in the same boat trying to make sense of the new challenges brought on by COVID-19. Changes are happening quickly and we need to shift how we live, work with each other, engage with members, and conduct business with clients and partners. We must look at the short-term impacts and consider how this major cultural moment will shift future behaviors. While things are stressful, there's a silver lining. As marketers, we can help!

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Marketing Your Mission & Core Values During the COVID-19 Crisis

By: Rob McCarty Aaron Wolowiec | Apr 22, 2020
Categories:

Video Duration 00:58

There are certainly many tangible components of your brand and business that are affected by the COVID-19 crisis—from simply remaining open and operational during this time, to more granular details such as SEO and social media strategies. But the impact goes well beyond these considerations; the COVID-19 pandemic is also a test of your brand’s mission and core values.

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Teambuilding Activities for a Remote Workforce

By: Aaron Wolowiec | Apr 16, 2020
Categories: Leadership,

Video Duration 1:05

With a majority of the country now working from home, and the affects of social distancing taking a very real toll on the emotional and physical wellbeing of our teams, intentional teambuilding is more important than ever before. If you’re interested in inspiring positive thinking, promoting an optimistic outlook, generating feelings of compassion, expanding trust, and reducing both anxiety and stress, this webinar is for you.

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Sales Survival Strategies Amidst COVID-19

By: Kara Nacarato | Apr 15, 2020
Categories: Sponsorships, Sales,

Video Duration 00:59

Organizations worldwide are struggling to navigate their sales efforts during these uncertain times. Particularly for companies and associations who rely heavily on event-related revenue, the COVID-19 pandemic will likely have a significant impact on their bottom line, especially if they do nothing to adapt their sales strategies. Now is the time to be flexible, adjust your sales outreach efforts, fine-tune sponsor and customer value and expectations, and discover new revenue streams.

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Ask Us Anything Expert Panel: Emotional Wellbeing, Relationship Management & Diversity/Equity/Inclusion

Event Garde’s team of experts tackles some of the biggest challenges and opportunities facing the association space right now in light of the 2020 coronavirus pandemic. The Facilitation Feels (Caring for Participants During Times of Distress) Tips for nurturing client, partner and team relationships in a time of uncertainty How COVID-19 impacts Diversity, Equity, and Inclusion.

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To Post or Not To Post: How to Modify Your Social Media Strategy Amidst COVID-19

Video Duration 00:59

After months of perfecting your social media strategy and finalizing your content calendar for 2020, you’re likely now in a position where you must deviate from the plan and, in a way, start from scratch. When it comes to social media posting, you may be wondering: Is it okay for me to stick to my original content calendar? Are the topics I had mapped out for the year still relevant? Can I simply push back what I had planned for the coming months? Should I be posting ANYTHING right now?

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Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology

Video Duration 1:02

Join our powerhouse team to talk about marketing, revenue, meetings and technology during the COVID-19 pandemic.

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The Dos and Donts of Responding to the COVID-19 Crisis

By: Aaron Wolowiec Rob McCarty | Apr 1, 2020
Categories:

Video Duration 1:02

During these unprecedented times, many brands are struggling to know how to effectively continue to market their brand amidst the COVID-19 crisis. As a decision-maker, you may be asking yourself questions like: “Should I keep on with business as usual?”, “How can I survive this?”, “Am I doing too much?”, “Am I doing enough?” Join us for a high-level overview of how brands are currently responding to the COVID-19 crisis: the good, the bad and the ugly. We will discuss what to do, what not to do, and how a company’s response can ultimately affect their brand for better or for worse.

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Working Remotely + Collaboratively

By: Kate Pojeta, CMP | Mar 30, 2020
Categories: Innovation, Leadership,

Video Duration 00:50

When we are all working from home under challenging circumstances, we want to make sure we can be as productive and efficient with our colleagues as possible during all this. Learn some tools, tips and more on how to work apart from your colleagues while still working collaboratively.

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