Event Garde Top
View By:

The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

SHOW ME THE IMPACT! The increased importance of sponsorship fulfillment reports.

​The idea behind sponsorship fulfillment reports is not a new one however in unprecedented times, such as the COVID-19 pandemic, it is more important than ever to help sponsors see the impact of their marketing dollars. With the pivot to virtual or hybrid events, it may be more critical to demonstrate the value to sponsor who most likely has less experience with these formats. Let’s take a quick look into the why, the what, and the how as it relates to delivering successful sponsorship fulfillment reports.

Read More >

Reconciling Revenue with Health: What Associations and Advertisers Can Do to Successfully Navigate Event Cancellations

​When a crisis like the COVID-19/coronavirus pandemic happens, it’s important that associations and their event sponsors and exhibitors work together through the impact of preventive and reactionary measures on planned in-person events. Event cancellations or postponements that disrupt sponsorship- or in-person sales-based business initiatives aren’t ideal. But there are ways to work together to map out a mutually satisfying course of action that respects the science of social distancing, while acknowledging that businesses and associations can’t afford to cease operating completely.

Read More >

Sponsorship trends for 2019

Event Manager Blog analyzed 350 events over the last two years to find the most unique sponsors in the healthcare, luxury, finance and luxury industries.

Read More >

Meetings, Education & Professional Development Survey Report

Twelve state societies of association executives collaborated with Whorton Marketing & Research in Las Vegas, Nevada and Event Garde in Kalamazoo, Michigan. A report on their education, meetings, and professional development activities are included here.

Read More >

Post-event fulfillment reports: Setting the stage for sponsor renewals

​Post-event fulfillment reports consistently rank at the top of sponsor lists in terms of the most valuable services provided by conference hosts.

Read More >