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The idea behind sponsorship fulfillment reports is not a new one however in unprecedented times, such as the COVID-19 pandemic, it is more important than ever to help sponsors see the impact of their marketing dollars. With the pivot to virtual or hybrid events, it may be more critical to demonstrate the value to sponsor who most likely has less experience with these formats. Let’s take a quick look into the why, the what, and the how as it relates to delivering successful sponsorship fulfillment reports.Read More >
When a crisis like the COVID-19/coronavirus pandemic happens, it’s important that associations and their event sponsors and exhibitors work together through the impact of preventive and reactionary measures on planned in-person events. Event cancellations or postponements that disrupt sponsorship- or in-person sales-based business initiatives aren’t ideal. But there are ways to work together to map out a mutually satisfying course of action that respects the science of social distancing, while acknowledging that businesses and associations can’t afford to cease operating completely.Read More >
Twelve state societies of association executives collaborated with Whorton Marketing & Research in Las Vegas, Nevada and Event Garde in Kalamazoo, Michigan. A report on their education, meetings, and professional development activities are included here.Read More >
Post-event fulfillment reports consistently rank at the top of sponsor lists in terms of the most valuable services provided by conference hosts.Read More >