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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

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Tips for Sponsor Relations and Retention

Associations continuously look to sponsorships to achieve non-dues-revenue goals. Putting your focus on sponsor retention will have long-term impact on your revenue goals and repeat support from sponsors. Here are 10 simple things you can do to improve your sponsor relations.

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Partner vs. Sponsor: A Shift in Sponsor Philosophy and Sales Approach

This is the perfect time to time to evaluate your current strategy and shift from your traditional sponsorship philosophy and sales approach to a more individualized partnership concept instead - read on for the benefits of the approach.

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10 Ways to Provide Value to Your Virtual Event Sponsors and Exhibitors

Check out these 10 ideas for how your association can help your exhibitors and sponsors gain visibility and better engage with their target audience before, during and after your next virtual event.

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SHOW ME THE IMPACT! The increased importance of sponsorship fulfillment reports.

​The idea behind sponsorship fulfillment reports is not a new one however in unprecedented times, such as the COVID-19 pandemic, it is more important than ever to help sponsors see the impact of their marketing dollars. With the pivot to virtual or hybrid events, it may be more critical to demonstrate the value to sponsor who most likely has less experience with these formats. Let’s take a quick look into the why, the what, and the how as it relates to delivering successful sponsorship fulfillment reports.

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Reconciling Revenue with Health: What Associations and Advertisers Can Do to Successfully Navigate Event Cancellations

​When a crisis like the COVID-19/coronavirus pandemic happens, it’s important that associations and their event sponsors and exhibitors work together through the impact of preventive and reactionary measures on planned in-person events. Event cancellations or postponements that disrupt sponsorship- or in-person sales-based business initiatives aren’t ideal. But there are ways to work together to map out a mutually satisfying course of action that respects the science of social distancing, while acknowledging that businesses and associations can’t afford to cease operating completely.

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Sponsorship trends for 2019

Event Manager Blog analyzed 350 events over the last two years to find the most unique sponsors in the healthcare, luxury, finance and luxury industries.

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