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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

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Let’s Talk Discounting

Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability?  In this article, we're going to discuss why discounts are not necessarily bad and the proper way you should use them.

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Adapting your Sales Approach during COVID-19

Companies worldwide are struggling to navigate in one way or another as a result of the COVID-19 pandemic. Whether you’re simply adapting to working from home, or you’ve had the difficult task of cancelling an event, we are all faced with new challenges. For sales teams and individuals, learning how to modify the sales process, adjust sales cycles, and shift sponsor and customer spending is an ongoing challenge. We cannot continue in a “business as usual” manner and we can’t stop reaching out to our customers either. So, what do we do?

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