Healthy by Association (HBA) is a space for association and hospitality #GoalGetters to set goals, share workout accomplishments, exchange healthy recipes and, above all, stay motivated. Join the movement by clicking the Facebook icon below!
Associations shortchange their pricing models far too often. As a result, they either leave money on the table or worse, lose market share. In this article, we provide associations with a primer on core pricing strategies.Read More >
This is the perfect time to time to evaluate your current strategy and shift from your traditional sponsorship philosophy and sales approach to a more individualized partnership concept instead - read on for the benefits of the approach.Read More >
Associations have a unique opportunity to quickly evolve their communications approach to become more digital-centric. In turn, the addition of more digital communications allows you to open up more advertising opportunities, keeping your non-dues revenue streams flowing so operations can continue through the worst of this current crisis and prepare you for any that may come in the future. However, as you explore new digital communications your association can offer, keep these things in mind.Read More >
Drive non-dues revenue while communicating effectively with your members, industry stakeholders, and advertisers and sponsors, by creating an overall communications strategy that pulls from each of the buckets found in this post - it allows your association to create diverse advertising offerings, customize relevant content for different member groups, strengthen your brand and emerge as an industry thought leader.Read More >
As associations look to diversify revenue streams during unprecedented times, fundraising rises to the top as a viable option. Even for organizations that already seek donations annually from their members, it may by time to increase those efforts and develop a stronger fundraising campaign to make up for lost revenue from cancelled events and declining membership dues. Read on for some ways that associations are successfully collecting donations.Read More >
It’s safe to say we are experiencing an extreme interruption in the normal course of business during the COVID-19 pandemic. And for many associations, this disruption is detrimental to the health of the organization. As we enter the fall, a time when many associations typically hold their annual conferences and launch membership renewal campaigns that bring in the majority of their revenue, COVID-19 is putting the brakes on these efforts and leaving many scrambling to find new revenue streams. Now more than ever, it is time for organizations to get creative and start distributing their eggs into different baskets.Read More >