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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

3 Things Associations Should Focus on in 2020

​We’re predicting more smart use of technology in 2020 that will allow for more diverse voices to be included in association initiatives and strategies. With the goal of a more inclusive membership experience for all in mind, here are three things associations should focus on in 2020.

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Partnership vs. Membership: Defining Terms

I see partnership and membership as being founded on the same broad idea: individuals or organizations that seek some type of a relationship with an association.

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Bright Idea: Town halls

Every month, the National Association of Home Builders hosts a virtual townhall, during which members are encouraged to discuss all things membership.

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Bright Idea: Ask and you shall know

The Digital Analytics Association started Ask DAA Anything, during which Executive Director Marilee Yorchak and usually one additional staff person are on the call.

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Bright Idea: Using social media to advocate

Love it or hate it, social media can be a useful tool for grassroots efforts to build support, educate and inform.

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Bright Idea: Straight from the patients’ mouths

The American Academy of Implant Dentistry created a public awareness campaign to educate people about the industry. The campaign includes testimonials, a video and a website, all of which highlight the organization’s members.

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