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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

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2021 Membership Prediction

For many associations 2020 has been a year of incredible innovation and creation as we have been forced to change in so many ways.  Now that 2020 is almost over and many of
those initial challenges are behind us it is time to focus on 2021 and what that might look like from a membership perspective. Here are some predictions from Scott Oser.

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3 Things Associations Should Focus on in 2020

​We’re predicting more smart use of technology in 2020 that will allow for more diverse voices to be included in association initiatives and strategies. With the goal of a more inclusive membership experience for all in mind, here are three things associations should focus on in 2020.

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Blog FPO

Partnership vs. Membership: Defining Terms

I see partnership and membership as being founded on the same broad idea: individuals or organizations that seek some type of a relationship with an association.

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Bright Idea: Town halls

Every month, the National Association of Home Builders hosts a virtual townhall, during which members are encouraged to discuss all things membership.

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Bright Idea: Ask and you shall know

The Digital Analytics Association started Ask DAA Anything, during which Executive Director Marilee Yorchak and usually one additional staff person are on the call.

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Bright Idea: Using social media to advocate

Love it or hate it, social media can be a useful tool for grassroots efforts to build support, educate and inform.

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