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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

Bright Idea: Using social media to advocate

Love it or hate it, social media can be a useful tool for grassroots efforts to build support, educate and inform.

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Bright Idea: Straight from the patients’ mouths

The American Academy of Implant Dentistry created a public awareness campaign to educate people about the industry. The campaign includes testimonials, a video and a website, all of which highlight the organization’s members.

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Who is Generation Z and how will they impact the future of associations?

Generation Z can be defined as those born between 1997 and 2010. According to the U.S. Census Bureau, Gen Z outnumbers millennials and baby boomers, making up 25 percent of the population.

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Again this year, associations struggle with event content

While content remains important, a 2018 report by Omnipress found associations are facing new challenges in communicating and disseminating content as attendees’ expectations are constantly changing.

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3 key steps to innovation

Innovation can come from anyone, anywhere. New ideas should absolutely be encouraged at all levels of your association, from staff to the board to new members.

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Steal This Idea!

Fundraisers, who manage relationships with donors have figured out how to make everyone along that continuum feel known and appreciated in a way that’s commensurate with their giving level.

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