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Last summer I attended my first ASAE Annual Meeting. I swam in the hallways of the Detroit Convention Center looking for the correct bus back to one of the many host hotels while trying to network, build business leads and learn about association trends.
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How can you ensure attendees retain information long after the event is over, rather than forgetting their learning and newfound knowledge the moment they leave the venue?
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It was a Friday night and it had been a long week. I was just starting to unwind when my iPhone’s email notifications starting coming full blast.
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Post-event fulfillment reports consistently rank at the top of sponsor lists in terms of the most valuable services provided by conference hosts.
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With unprecedented access to vacation rentals through websites like airbnb and VRBO, as well as the availability of discount hotel stays through websites like Priceline and Orbitz, it’s no wonder organizations are having difficulty filling their group room blocks during in-person meetings, conventions and exhibitions.
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Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed?
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