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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

6 Strategy Questions to Ask Your Event Team

Countless organizations have had to pivot their education strategy from in-person to digital or hybrid experiences as a result of the COVID-19 pandemic. The most successful organizations have convened a leadership team to rethink their strategy and scenario plan in alignment with organization mission. We invite you to complete a wellness check on the virtual and hybrid meetings and events comprising your current education portfolio. Whether at the board, staff or committee level, or some combination of the three, following are the six strategy questions the Event Garde team thinks you should be asking right now.

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The Show Can Still Go On

​The association industry has seen many events canceled or postponed in the past three months, but, thanks to virtual learning, the show can still go on. Follow these steps to get your virtual show on the road.

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Virtual and Hybrid Conference Presentations - Where Time and Space are No Longer Finite

​Time and space become less finite in a virtual event. Let’s use it to our advantage, not as a fall-back. Let’s take the time to produce content that our attendees want to consume and engage with. Let’s seek out the best presenters from our diverse world. Let’s invite those that could never afford to attend to join in. Let’s learn more than we could before - and dive in deeper than we ever have. As event planners, as we wished for less confinement in space and time before, we should embrace the virtual and hybrid options as they give us exactly that. Embrace the infinite possibilities!

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​Meeting? Webinar? Live? Pre-Recorded? ​​Which Virtual Option Do I Choose?

For in-person meetings, we spend time carefully choosing the best delivery method for the desired objectives and outcomes. As you plan out a virtual event, it’s important to have these considerations as well.

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Encouraging Member Engagement Through Education

Member engagement is the key to increasing member retention and satisfaction, but associations often struggle to engage during professional learning opportunities such as conferences and meetings. One of the best ways to engage members is through the professional learning cycle, which can reinforce skills, cultivate new networks, and create a lasting bond with the association.

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Bright Idea: Serving certification

In anticipation of its 100th anniversary, the National Restaurant Association launched its ServSuccess program, which provides online training and assessment programs.

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