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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

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Let’s Talk Discounting

Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability?  In this article, we're going to discuss why discounts are not necessarily bad and the proper way you should use them.

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Use Price Anchoring to Price Your Virtual Event!

Are you struggling with how to price your upcoming virtual event?  If so, then this article is for you.

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Podcast: Accessible Content is Just Good Content

​How well can people with vision impairment navigate your website? Would someone who is color blind be able to grasp everything you convey in your latest brochure? Accessibility isn’t something that’s widely talked about in the tech or association communities - but it’s on the mind of Carmen Collins. Read more to access the podcast to learn how you can easily and gradually make your online content reach more people by making it more accessible.

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Designing impactful instructor-led learning experiences with the millennial in mind

When it comes to offering face-to-face learning experiences, such as a day-long interactive workshop or a 75-minute breakout session at a conference, associations must carefully consider the millennial learner’s needs and expectations.

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By: | Jan, 17 2020
Best PracticesHealthMeetings

Ditch the Donut Wall

​When attending meetings and conferences, we often expect carb-heavy meals and few, if any choices for those on a specific diet or with food allergies. But that is changing…and fast. Over the past few years we’ve seen a huge increase in conferences and events offering more healthy choices, and more WAYS to be healthy.

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Thought leaders: Don’t take them for granted

Thought leaders can impact the bottom line. They are drivers for success and can be some of the most effective and inspirational teachers.

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