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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

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The Purpose of Pricing

When it comes to value in pricing, it is not about greed. Many associations think that if they discuss pricing, their members will see them as greedy, especially because we are nonprofit organizations. The reality is that our pricing is directly related to our financial sustainability, and our financial sustainability is what equips us to walk out our mission. 

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The Long-Term Problem of Short-Term Actions

If you face a problem that requires fast action, what took you so long to recognize and be prepared to act in your and the businesses long-term interests? Are we practicing to solve problems only for today and not the future? Let's not create more potholes to fill by not seeing and understanding their long-term impact.

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Renovating Your Strategic Plan Virtually - Part 1: Understanding the Basics

Most associations view strategic planning as a necessary evil and cringe when the three years are up and it’s time to do another plan. Over time Boards can become jaded and skeptical of the strategic planning process, “We waste time and money on developing a plan and it never goes anywhere”. If this sounds familiar, your association is starting with an ineffective plan and/or flawed process to implement. This 3-part series will help you renovate your strategic plan so volunteers can once again get excited about the process and see actual results.

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The 4 Words of 2020

The descriptions of 2020 are overused: “in these unprecedented times” “we learned to pivot.” They are often accompanied with tactical lessons learned-embrace technology, use content wisely, etc. But are there larger lessons we can take away from 2020? This blog post explores lessons learned in 2020 with four words.

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Associations 2021: Building New Norms

Possibility. If Lowell was going to capture what 2021 is bringing with it – there is amazing potential and possibility. Many norms which were calcified in associations’ systems simply because of inertia have become dislodged. Over the past 10 months, associations have had to change so frequently the word ‘pivot’ has become hated. Not because of the change it implies, but because it is the norm which has defined each passing week. Yet, rather than reflect on what this upheaval has left in its wake, let’s look at the exciting new pieces in the next chapter of our narrative.

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2021 Membership Prediction

For many associations 2020 has been a year of incredible innovation and creation as we have been forced to change in so many ways.  Now that 2020 is almost over and many of
those initial challenges are behind us it is time to focus on 2021 and what that might look like from a membership perspective. Here are some predictions from Scott Oser.

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