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The Gardian Blog
The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.
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Building an inclusive, open, and diverse event is crucial in keeping your audience engaged. Here are some of the top and best practices you can follow to do just that!
“When it comes to pricing and value propositions for our association’s products, do our competitors matter?” That's the question that we're going to tackle in this article.
When it comes to value in pricing, it is not about greed. Many associations think that if they discuss pricing, their members will see them as greedy, especially because we are nonprofit organizations. The reality is that our pricing is directly related to our financial sustainability, and our financial sustainability is what equips us to walk out our mission.
If you face a problem that requires fast action, what took you so long to recognize and be prepared to act in your and the businesses long-term interests? Are we practicing to solve problems only for today and not the future? Let's not create more potholes to fill by not seeing and understanding their long-term impact.
Most associations view strategic planning as a necessary evil and cringe when the three years are up and it’s time to do another plan. Over time Boards can become jaded and skeptical of the strategic planning process, “We waste time and money on developing a plan and it never goes anywhere”. If this sounds familiar, your association is starting with an ineffective plan and/or flawed process to implement. This 3-part series will help you renovate your strategic plan so volunteers can once again get excited about the process and see actual results.
The descriptions of 2020 are overused: “in these unprecedented times” “we learned to pivot.” They are often accompanied with tactical lessons learned-embrace technology, use content wisely, etc. But are there larger lessons we can take away from 2020? This blog post explores lessons learned in 2020 with four words.