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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

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Great Events Equals Better Member Engagement for Association Chapters

The mainstay of association chapters has been their chapter events, polls show that the preference for virtual options has risen to nearly 50%, a stat that has a compound effect on member engagement. Where does this all leave chapters? In a precarious position. The good news is that chapters who throw out yesterday’s playbook will find themselves on more solid footing. Here are three strategies worth helping chapters to embrace. 

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Planning Chapter Events That Get Members Involved Again

Chapter events are a surefire way to get members engaged and excited about being a part of your organization. Plan them the right way to get them to show up post-pandemic!

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Our Member’s Decisions to Engage are Evolving

If it seems more difficult to engage members these days - you are right. But don’t worry because Amanda Kaiser has got a whole passel of solutions for you!

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Shaking Up Your Volunteer Strategy

The handwriting has been on the wall – associations have consistently failed to fully resource their volunteer systems.  We have in the past 2 years innovated our education and digital strategies, our decision-making models and our workplaces. To a certain degree, we innovated our member engagement strategy as well – and left the volunteer strategy to age another year.  Here's a new volunteer management model for 2023 and what it looks like.

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Getting Smart About Research

Association execs are often tasked with choosing or even creating research on which our organizations will base important decisions, but many of us lack formal research training, which can be a little daunting! Fortunately, there's a new, free resource out that can help you develop your skills and confidence in research terminology and methods.

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Forces Impacting Our Success: MSAE Members Complete PESTLE Analysis

During the Michigan Society of Association Executives, members and attendees had the opportunity to participate in a facilitated exercise to identify and explore current forces at play that are affecting them and their organizations. Following is an overview of those sessions led by Event Garde team members, along with the strategic insights and actionable business intelligence association leaders can apply to their work immediately.

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